Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. What is being done to detect and remove results from larger sites when they don't have unique content that...
Seth Godin published a book a few years ago called "The Big Red Fez" – rather than repeat all the key concepts, I can state simply is it's all about bananas – users finding what they need from obvious choices.
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
The right questions to ask are in the black book resting in the front pocket of your attaché case. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube...
The third result is a book from Amazon.com with 137 Amazon “likes” (which require verified purchase), 40 comments, and a 4.7 review rating, which is a notable nod to the value of reviews in search. The second result, or first non-news result, is...
In an fantastically fun and informative keynote, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book "Bringing Down the House" and the Kevin Spacey movie, "21. You have to worry about social bookmarks...
One of the first resources he referred me to was Christopher Booker’s book, The Seven Basic Plots: Why We Tell Stories, which does a good job of covering seven story types that have proven successful over the ages:
Yelp is still the 800 pound gorilla in this neighborhood, but Angie’s List, TripAdvisor, OpenTable, and Judy’s Book are all important sites as well. Also, many sites in other neighborhoods – including the search engines themselves – offer user...
I think I could write a book about this topic! We have many other (positive) reviews, but they were filtered (Yelp first time reviewers’ reviews can be filtered). We have two reviews as of this writing.
Review a book or video - record your own review of a popular industry book or video. Read competitor product/service reviews around the web, pick out complaints, and write a post about how your product or service solves that problem, without...
You better be giving away a great e-book or webinar. Quotes and reviews from news sources are great tools for landing pages, home pages, and collateral. Incent them to provide reviews and testimonials.
Covey conveyed in this book hold true in many facets of my life, and specifically with digital marketing and search engine optimization (SEO). It’s not much of an over-statement to say that this book changed my life.
SEO Book (Firefox) Site Reviews To do this, we’ve compiled some of our favorite browser extensions – some new goodies, some old classics, and more. We’d love to know about yours too, so make sure to drop a comment below!
Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more. EBay owned Shopping helps consumers make quick, informed purchasing decisions with its product reviews and...
More Search Industry Book Reviews The book emphasizes that marketers must create content that's relevant to customers and prospects. For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and...
Before you decide to buy you can preview the song, book, or movie. This in addition to app ratings, reviews, and several screenshots. Google introduced Google Play to the world yesterday. The new cloud-based “digital entertainment destination” for...
This consisted of shopping, images, video, news, and book listings. Give your customers a voice with ratings and reviews on site pages. Then utilize the reviews and ratings markup language. Within the last year or so we've begun to see local...
It is important to state at the outset that “Critical Thinking” by “Doc” Sheldon Campbell is intentionally not a “how to” book. I asked Campbell in advance of reviewing the book, if the interest in critical thought (per se) pre-dated his SEO...
If the social media book fits; buy it, download it, read it and share it. This book covers more than just Facebook ad techniques; this is sure to be a business bestseller and is a title every marketing professional must read!
Schema-Creator is very helpful for creating tags for movies, organizations, book titles, events, reviews, and people. As Search Engine Watch (SEW) provided last month, here is a brief roundup of the pick of the bunch:
