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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks Given the client's objectives, it would make sense to prioritize keyword topic two: series of a consumer videos with individual reviews of popular brands.

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    These rich snippets, such as reviews and pricing information for products or show times for events, allow searchers to quickly get a sense of how useful the search listing is. Over the last 12 months we have witnessed a content marketing explosion...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    May show for: computers, desktop computers, sony computer reviews May show for: laptop computer reviews, laptop computer manual On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to...

  4. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    That said, whenever there are updates, truckloads of available data, blog posts and reviews about the subject come with it - so much so, that I think we could easily get consumed by it all. Four groups of Canadian marketing professionals plan to...

  5. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Advertorials are essentially paid "content", whether articles or reviews, disguised to appear that they are simple editorials by someone who has used the product or service in question, and is writing about it without ulterior motives.

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    While, tablet users typically utilize their devices for research or information, generally unrelated to location, including price comparisons, coupons, and reviews. Though tablets and smartphones are both considered mobile devices based on their...