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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  2. How to Optimize Your Content Strategy With Social Listening

    By creating reviews and comparison shopping information related to your products, you answer their needs. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  4. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Google's Rating Guidelines Adds Page Quality to Human Reviews (2012) When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal expertise is required for the topic (such as recipes or humor), and...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    You plan to see the latest action flick, based on incredible reviews. I provided initial P4.0 findings on my blog, which covered the power of the nuclear option, subject matter experts surging, forums benefitting, Phantom victims recovering, and more.

  6. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools exist that enable me to monitor and respond to reviews? Reviews Does [VENDOR NAME] have a way to generate reviews? If yes, please describe the technology powering reviews. Do reviews get published on our local pages or on other review...

  7. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be...

  8. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The study showed a mix of preferences across categories studied like easy-to-find contact info, coupons, and good reviews. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants...