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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tools exist that enable me to monitor and respond to reviews? Reviews Does [VENDOR NAME] have a way to generate reviews? If yes, please describe the technology powering reviews. Do reviews get published on our local pages or on other review...

  2. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Before making the purchase, the user probably researches different models, product specifications, and buyer reviews. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that unique content strategies have to be...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    The study showed a mix of preferences across categories studied like easy-to-find contact info, coupons, and good reviews. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the categories of telecom, restaurants...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who consistently appeared on subsequent search refinements (for instance, "oven reviews" and "convection oven reviews"). Ask many search marketers what their number one...

  5. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and...

  6. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Step 3: Filter Gallery Results by Popularity, Reviews, Category, or Type Using the ratings and reviews, you can see what has been helpful for other users and which dashboards have not provided value. Leverage the knowledge of other people who have...

  7. Nuances of Spanish Language Search Marketing

    Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social media like many other countries. This should be obvious – after all, not all English-speaking countries are alike.

  8. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And, with a little extra digging, it turns out that Search Engine Watch has written about MainStreetHost once before when it was reporting on those companies who were busted for writing fake reviews. On occasion, I'll search [search engine...