While, tablet users typically utilize their devices for research or information, generally unrelated to location, including price comparisons, coupons, and reviews. Though tablets and smartphones are both considered mobile devices based on their...
There's also the matter of format: Will Facebook's Open Graph actions ("liked", "ate" "read", etc.capture the nuance of local merchant quality in the way that Yelp's long-form reviews can? But will it have the volume of local content to match Yelp...
There is much more connection with Google+ and what they display on the map popups, meaning it is much more critical for businesses to make sure their Google+ page is active with correct information, including hours and photos, and user reviews of...
It also includes links to maps, Google+ page and lists the number of reviews each restaurant has. Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that...
Yelp is all about reviews (more on this below). Make sure if you're the owner to continually respond to reviews. With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for...
In fact, if the site eluded the Google Webspam team's manual reviews, good spinner (algorithmically written) content could take the place of human written content and a person could generate sites as fast as you could say Matt Cutts (OK, well...
Your new customer/prospect has taken the time to review your website, consider their options by checking out the competitors and online reviews, and finally they chose you. The conversion optimization discussion focuses (and rightly so) on getting...
While Publicists Want to Leverage Product Reviews for Coverage Hell, the FTC even updated its guidelines to include blogger reviews and The Huffington Post (remember, it's a blog) just won The Pulitzer Prize.
Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
For very large accounts, weekly reviews may be called for; for very small accounts, you may only need to review results quarterly. The ability to test several ad variations at once is valuable to advertisers.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...
Users can post questions in these threads, reply to questions, write reviews, rate answers and share this content in and outside Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. The lack of supported devices aside, Facebook Home hasn't had great initial reviews on the Google Play store.
For example, are your users leaving product reviews, referring the application to others, etc. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. My previous article extolling the death of...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Could it be that for all our gadget drool, we're overlooking what could be the biggest...
The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and to keep it actively updated.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Users tasked with digesting complex value propositions or deals that require an investment of more than...
