Since launching universal search results in 2007, Google has been integrating many more non-traditional search results, adding videos, news stories, sports scores, products, images, maps, and reviews into what was once traditional organic search...
For very large accounts, weekly reviews may be called for; for very small accounts, you may only need to review results quarterly. The ability to test several ad variations at once is valuable to advertisers.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
On searches that trigger Google local results, Google will mark links to its reviews as "Google Places Search", and also include the option to search local results on three "other relevant providers" to the right on desktop searches, or "Other...
Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...
Users can post questions in these threads, reply to questions, write reviews, rate answers and share this content in and outside Quora. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. The lack of supported devices aside, Facebook Home hasn't had great initial reviews on the Google Play store.
For example, are your users leaving product reviews, referring the application to others, etc. And hopefully your company has at least started to build out a mobile strategy to provide a better experience for your users.
The product page offers multiple ways to engage, with a zoom button (subjectively probably not big enough), and plenty of other user-centric options such as writing reviews, checking inventory, etc. My previous article extolling the death of...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Could it be that for all our gadget drool, we're overlooking what could be the biggest...
The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and to keep it actively updated.
For example, you might hear about a restaurant from a friend, but only make the reservation after seeing a string of positive reviews on Yelp. Users tasked with digesting complex value propositions or deals that require an investment of more than...
Processes will need to be in place to ensure articles are created and shipped in a timely manner (for guest posting) or that there is an efficient product-ordering process (for reviews or giveaways). It's a scary thought, knowing you're incapable...
Number of pages visited: If the visitor reviews two or more pages, then perhaps it can be concluded that they were intrigued with the content enough to read further. SEO firms of all sizes face challenges with selling, delivering, and ultimately...
Reviews, Rich Snippets, Recommended Products Reviews – good or bad (but hopefully good) – help shoppers make decisions about the products they buy. So consider incorporating reviews on your product pages.
In-Depth Reviews: Look at the noteworthy products or services in your industry or even tangentially related industries, and publish an in-depth, well-researched sincere and honest review of that product or service.
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
Think about product reviews, giveaways, content marketing (that isn't guest blogging). Featuring Erin Everhart and Jo Turnbull and moderated by Kris Jones, this session goes along nicely with a topic I had in mind for a column about the basics of...
How to Add Reviews to Your Site Using Schema Structured Data Markup So many industry blog posts focus on the negative (e.g.things You're Doing Wrong With Your Link Building" or "The 5 Worst SEO Mistakes You Can Make.
For example, if you run a food tour company, blogging about great restaurant openings with reviews or even some outstanding recipes would be wins. If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city...
