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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    When reviewing requests for removal of information, Google takes into consideration: In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process.