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  1. SEO vs. SEM Timelines: A Medical Analogy

    The doctor might ask you to follow up in a week or so to see if anything has changed (reviewing ranking reports). Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the...

  2. PPC Management: Your Past, Present & Future

    Reviewing ad tests, regularly analyzing search query data, and various other tasks should be completed on a regular schedule. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    But honestly, after reviewing MainStreetHost.com's backlink profile, I have not – yet – found a single "good" (i.e.normal") link to their website. On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up.

  4. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    In reviewing the study, several insights stand out. Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in...