SEO News


  1. Using Analytical Analysis to Help Improve Conversions

    By reviewing gender and age group data with secondary dimensions set to Landing Page, you can get a much better understanding of what demographic lens you need to wear when reviewing certain pages. Of course, no one likes declining sales trends or...

  2. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  3. Google App Searches Gmail for Upcoming Bills

    In reviewing some of the other user’s comments, it appears that quite a few people are asking if your bills must be present in your main Gmail folder in order to pull into the app. What day of the month is the cable bill due?

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Reviewing all that was covered during this session, you should have a firm foundation to expand and refine existing accounts to take them to the next level. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    When reviewing requests for removal of information, Google takes into consideration: In its opening letter, Google notes it moved quickly to comply with the ruling and acknowledges its approach will evolve over time as it works through the process.