Remember the FTC requires site owners to disclose any affiliation with a product they are reviewing. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition of journalism.
While you're reviewing some of the above page types in potential indexation situations, it doesn’t hurt to review your overall index results in Google or Bing. We do our best to be mindful of Google's Content Quality Guidelines and know that a...
I suggest reviewing the video, image, and mobile sitemap extensions section. But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google.
In reviewing our links, we now see that we have tried to manipulate the search results by using links containing anchor text from syndicated articles. Once that work is done, you'll then have to file a reconsideration request to get your penalty...
Dig into paid search settings by reviewing past mobile CPCs and adjusting enhanced campaign percentage to similar. When mobile and tablet campaigns are required to be included with desktop, how will this impact results?
After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when it comes to audience development. YouTube recently added five tailored Playbook Guides – for education, media companies, music, nonprofits, and...
After reviewing your reconsideration request, we have revoked this manual action. After you have meticulously completed a link audit and followed all of the steps necessary to emerge from a manual penalty, you will find a note like this in Google...
Luckily, we don’t have to define all of the targeting methods within the GDN; Alistair Dent did a great job in a previous article reviewing the core GDN distribution types. However, with this much impression inventory, it’s also possible to...
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. Essentially, in a world where everything is quantified to the n...
If you're selling, promoting or reviewing anything on your site, directly or indirectly, you really need to read through their document thoroughly. In December 2009, they had already made it known that even bloggers were expected to disclose any...
Test your instincts and get quick, bite-sized test results by reviewing the archive of tests on WhichTestWon.com. Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even further.
On an interesting side note, Cutts states that a “webmaster analyst” reviews and qualifies inbound links, which implies that human employees are reviewing and approving or flagging inbound links. Google has released two new videos in its popular...
While goals are a fantastic addition to your arsenal of data, reviewing the more general areas in your analytics that we'll be touching on should be part of your regular routine. From using Advanced Segmentation to get a better idea of you “not...
I almost fell out of my seat while reviewing their reporting. I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze.
Reviewing your link profile and identifying the problems is a key part of the process. The purpose was to get links to drive search rankings. It served no other marketing purpose at all. This has led to large numbers of sites being hit by link...
Once you click on "Start now" you're taken to the set-up wizard where Google walks you through selecting your audience, creating your ad, setting your budget, reviewing your promotion, and checking out.
Regarding the problematic internal linking, I recommended reviewing all of the internal links and ensuring they point to the canonical versions of the URLs. But, conducting robust and large-scale audits typically takes a significant amount of time...
By reviewing the links in your main, footer, breadcrumb and any other supporting navigation you can quickly assess if you have duplicate content issues with pesky default pages (e.g.index.html). Over the years, I have heard many times from...
Whether it's reviewing a client fit, your career, or your online marketing strategy, it's exactly the same. Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns.
With the end of the year upon us, I wanted to review my team’s 2012 performance to inform our approach for 2013 and set ourselves some targets. As we’ve been preaching to clients that good content is honest content, I thought why not post-mortem...
