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  1. Local Search 101, Part 1

    Ninety percent of online commercial searches result in a local offline purchase and 61 percent of all local searches results in a transaction. Get listed with some specific sites that are designed just for local listings.

  2. Study: Search Driving Offline Conversions for Local Service Businesses

    It strongly argues that search engines should be serving locally targeted ads against commercial queries in almost all service categories where there's no local modifier because the probability is extremely high that the user is looking for a...

  3. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    He also showed a "mini iPod commercial" that was done by a school teacher who simply loved his mini iPod. In other words, when prospects search for your company, the top 10 listings are likely to include: listings from consumer posts to blogs...

  4. Blogs, Boards, and Posts: Capturing Consumer Buzz Online

    He also showed a "mini iPod commercial" that was done by a school teacher who simply loved his mini iPod. In other words, when prospects search for your company, the top 10 listings are likely to include: listings from consumer posts to blogs...

  5. All Ads At MSN Search? How First Impressions Count

    Much more than Yahoo and Google, MSN's search results are centered on commercial sites and people with things to sell rather than useful and relevant information. It takes looks at MSN Search, conducts a query for "pearl harbor" and comes away...

  6. Search Engine Marketing Articles

    As I and others have said many times, anyone who believes that "unpaid" results have no commercial presence or represent some type of level playing field is mistaken. WebTrends adds a tool to help you determine if people have come to your site via...