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  1. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. Review the typical user through the site by converter and non-converter. Since mobile traffic is all the rage these days and its...

  2. "Which Update?" Is the Wrong Question

    Let’s imagine that those sites you build links on had low-quality content. Either way, an expert in a ranking drop situation can almost be worse than a beginner at times in not knowing their own baby is ugly, especially if they have other sites...

  3. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. However, if the affiliate sites that link to your website contain just copied product...

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? If you use a tool like Searchmetrics, review how your site's SEO visibility has been trending on a month-over-month basis to quickly identify any areas of success or slippage which may need...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Unfortunately, according to defamation attorney Aaron Minc, there is a flip side to this act that shields sites like Yelp from liability. Minc goes on to say, "It's no small secret that many sites use this power to profit and demand payment in...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Producing video content that complements and links to the new content (assuming that the content for...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    We all know mobile is growing rapidly, but there are still many sites with less than 20 percent mobile traffic. Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception...