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  1. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    What’s more, as people engage with and share this content with others, it sends strong signals to the search engines that improve its position in search engine results, which increases the content’s reach significantly.

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    Site search is a gold mine for PPC data. Are terms showing up in site search that aren’t relevant to your business? Really drill down into site search from PPC at the landing page level – it’ll show you where your visitors might be confused, and...

  3. Search, Social Media & the Offline Purchase

    These too are indexed by search engines (for the most part), and further fill out the online word of mouth picture. On the heels of this key strategic distinction, here's how to target the social media audience in search engines, guiding them in...