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  1. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. Strengthening your product descriptions and providing insights on how specific gear matches up with body weight...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action With the repeated exposure to ads for your site, the user is more likely to convert Basic: Remarket to people who've left your site without converting at all.

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Expired content: Do you have expired content on your site? Methods to Unearth Low-Quality Content on Your Site So if you're taking inventory, low word count is a key indicator to note for locating potential trouble spots across your site.

  4. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Get unbiased third parties to review your site, your content, your design, your ads, etc. During my Panda work over the years, I’ve found that some webmasters are simply too close to their websites to understand how typical users feel about their...