Gone are the days when a web developer builds a site, the SEO consultant optimizes the site, a conversion expert looks at the site, and then the business owners review the site. Go overboard on "optimization" and your site may even get flagged as...
This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. For example, if average site revenue is $100, then your Whales segment might be set to capture orders with...
Page the URL links to on your site. Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page. For example, one of the last profiles I looked at was a U.S.site that shipped its...
Yelp has remained a leading review site for local businesses for quite some time. Although the restaurant industry is no doubt the most present on the site, other businesses are beginning to take advantage.
Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages skyrocket to the top. Buy 10,000 links and point them in your site's direction.
Your design effort needs to match the type of site your building and the content it needs to support. If this site is mission critical to the success of the business or organization, treat it that way and take the design seriously.
One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
With and without “Official Site” in copy I’d review results whenever I thought about it. Set a schedule for ad test review, and stick to it. For very large accounts, weekly reviews may be called for; for very small accounts, you may only need to...
What about the content that's already on your site? SSL Duplication: Transactional pages should be housed within a secure socket layer, but there are times when all site pages are duplicated and these non-transactional pages should be forced to...
Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. How will this new site be better than your current site? It lays the groundwork for the planning, research, creation...
Following these quality guidelines will help Google find, index, and rank your site. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google.
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
The New School Site Audit – Identifying Areas for Growth Every site audit should include a look at the client’s local, GPS, and business listing presence. They are the children who can point out that the emperor has no clothes, or even worse that...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
Examine the page per visit, time on site, and conversions from mobile to determine the engagement from mobile. If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with...
Click through to your site and ask the following: A searcher intent to site content engagement scenario I call "CRED". These kind of onsite modifications do not always need to be driven by site search.
Although both tools did not show all of the site's links, it didn't take long to see a relatively big unnatural link problem. Think of it like McAfee's site advisor, but focused on fighting spam and scams versus viruses and malware.
On-site factors Off-site factors Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content.
Start with a list of potential product offerings to be offered on the site. To establish a foundation of data to work from, start with a review of: Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
