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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen. Review all your budgets to ensure that the budget is aligned to consumer demand. Yes, I know it’s hard to believe, but the...

  2. Using Analytical Analysis to Help Improve Conversions

    Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our two segments within this analytical vertical. Review the typical user through the site by converter and non-converter.

  3. "Which Update?" Is the Wrong Question

    is a frightening truth, a belief that it could be either and thus, a belief that the site is lacking in the area of links, quality, and content. You may start at the most likely culprit based on which algorithms you believe may be affecting your...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve...

  5. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and so forth. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  7. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Goldman remarks further: "Consumer review websites often try to sell services...