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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review the bounce rate metric and the time on-site metric of both paid search traffic and organic search traffic Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s because a site can jump in and out of the gray area, experiencing hit, then recovery, another hit, then recovery again, so on and so forth. When you’re hit by Panda, it’s important to analyze the top landing pages leading to the site prior...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    One of the important parts of this act allows for Reddit to cease activity around TheFappening, for instance, because users and site admins believe the content is lewd. Goldman remarks further: "Consumer review websites often try to sell services...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  6. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    But while analyzing a site impacted by Panda, you may have to take a different angle with your review. That’s where I analyze the site over time from a number of viewpoints. Depending on your audience, you may need to stop looking at your beautiful...