One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for unethically tampering with the news.
With and without “Official Site” in copy I’d review results whenever I thought about it. Set a schedule for ad test review, and stick to it. For very large accounts, weekly reviews may be called for; for very small accounts, you may only need to...
What about the content that's already on your site? SSL Duplication: Transactional pages should be housed within a secure socket layer, but there are times when all site pages are duplicated and these non-transactional pages should be forced to...
Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. How will this new site be better than your current site? It lays the groundwork for the planning, research, creation...
Following these quality guidelines will help Google find, index, and rank your site. Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google.
Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution...
The New School Site Audit – Identifying Areas for Growth Every site audit should include a look at the client’s local, GPS, and business listing presence. They are the children who can point out that the emperor has no clothes, or even worse that...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
Examine the page per visit, time on site, and conversions from mobile to determine the engagement from mobile. If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with...
Click through to your site and ask the following: A searcher intent to site content engagement scenario I call "CRED". These kind of onsite modifications do not always need to be driven by site search.
Although both tools did not show all of the site's links, it didn't take long to see a relatively big unnatural link problem. Think of it like McAfee's site advisor, but focused on fighting spam and scams versus viruses and malware.
On-site factors Off-site factors Once you've analyzed and prioritized your keyword list, assigned them to the best pages (landing page, blog, mobile site, micro-site), you're ready to start building your first-class content.
Start with a list of potential product offerings to be offered on the site. To establish a foundation of data to work from, start with a review of: Or should it? Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for...
Main product or services page to contact sales page: If the main purpose of the site is to promote the organization’s main product, did the visitor review the product page, then the pricing page then the contact sales page?
Before making any changes to your site try and justify your recommendations by putting together projections for your key stakeholders. Type in site:yourdomain.com in Google to see the results that come back to see how your website is doing.
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. For the rest of us, we need to find a way to expand our content base on-site.
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
After eight amazing years, it is finally time to review everything that has been uploaded to our site and begin the process of selecting a winner. You just might have 41 active visitors on your site from the International Space Station – Control Room:
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
