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  1. The Better You Rank...the Better You Rank!

    You may have noticed that the SEM conference agendas are looking a bit different, too. For the most part, the basics of sound SEO remain the same today and they have for years. I'll publish my next quarterly site review next week, so get your...

  2. A Look Back, and a New Beginning

    SEM.edu in Review So with that I conclude my thoughts on SEM education and move slightly lateral to understanding SEM basics with the new weekly SEM 101 series. There were many positive comments about the article being a great LinkedIn primer...

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  3. SEM Success In 10 Minutes A Day

    The best way to learn or stimulate experimentation in SEM is to read. Small Business SEM -- Matt McGee is one of my favorites, and he really knows how to break things down for the smallest of businesses.

  4. SearchDay: Some New SEO Services Not So Special

    Back to the Basics 2008: Keyword Research Jun 27, 2008 In today's SEM Crossfire, "SEO Basics: Effective Iterative Keyword Research in 2008 (http://searchenginewatch.com/3630065)," I describe many of the methods used by our team to perform keyword...

  5. SEO Basics: Effective Iterative Keyword Research

    Keyword research should be an iterative process that is never solely dictated by the client or by the agency/SEM firm providing the consultation. There may be a problem if your SEM partner insists on using only the keywords that they have chosen...