Review the URL scrape list for: We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users.
Hopefully the above process indicates to you that competitive content gap analysis is more than a one-off review of a competitor site for ideas on content generation. Now your content expansion initiatives have to be of a certain caliber of quality...
Now it's time to review the page with this ranking term in mind. The day-to-day grind for many SEO professionals often involves honing in on the same set of targeted keywords, likely outdated, or pouring over the same analytical data with the hope...
Review Your Robots.txt File; Assess Your Meta Robots Tagging Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description Review Your Most Frequently Linked Pages on Your Site
Most Liked: #Winner How to Prove the Value of SEO in 10 Minutes by Josh McCoy Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis...
Review your robots.txt file as well as your usage of meta robots tags. Run a page load speed report of your 10 most important pages to review how fast your pages are loading. I was a part of a much anticipated website redesign and relaunch recently.
After celebrating it is time for some after action review that leads to many questions including: For those of us who get squashed, we stand back up, dust ourselves off, and try to assess why we were the unlucky few that got rolled.
Once you've found the top 3-5 regularly appearing sites, review their results to identify if they have a keen grasp on title tags, meta description, and URL naming convention best practices. Find the most important terms to your company/site theme...
With this in mind, review your Google Webmaster Tools account within the Internal Links section. What is the point of garnering a great inbound link profile if your site can hardly be traversed by a search engine or human visitor?
Review Annotations in Google Analytics Timelines It’s a New Year…Time for a Review of Your SEO Campaign! A new year provides a great point to review year-over-year data to get a big picture of SEO success without the rigors of seasonality and other...
Review impression vs. Run your top campaign keyword terms through the Google AdWords tool, export and review the by-month breakdown of search volume trends. For example, you may still have that 4th place listing but through manual review you can...
Surface level analytical review is quite pointless and doesn't lend itself well to understanding the direction of where your SEO efforts should lie. Categorical Review Through the use of multi-level analytical review as well as the use of advanced...
The Slippery Slope of SEO by Josh McCoy An overview of health-related tools, directory and review sites, and location-based services. Search Engine Optimization Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs.
We're stepping into the age of CTR as a major indicator I feel and your content should be under scrupulous review. Now, I don't do this to hopefully get Matt Cutts to send me a tin of popcorn next Christmas or to drum up business from companies...
Big Brands and Bad Linking: How to Avoid Google Penalties by Josh McCoy Unfortunately for Overstock, Webmaster World began examining why they were seeing such great rankings for numerous common terms, a review which led to yet another mainstream...
A review of the SEOMoz Competitive Link Finder shows many similarities between JCPenney links and other SearchDex clients such as Old Navy and Best Buy to name a few. Google's penalization wasn't a big surprise to seasoned SEO veterans, considered...
Designing an SEO Friendly URL Structure by Josh McCoy Search Week in Review 2011 Archives Search Engine Optimization The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on...
SEO Factors for 2011 by Josh McCoy Here's a recap of this week's columns and news stories for the week of Jan.to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.
Google's new Hotpot relies on a location image for your review/rating listing as a key point of the listing. Go a step further and provide links to local review sites such as Yelp, Citysearch, and Hotpot to help build your sites review and ratings.
Funneling your Traffic into Conversions by Josh McCoy Top 10s for 2010: Search Year in Review by Eli Goodman Search Week in Review 2010 Archives Search Engine Optimization SEO for Bing: Don't Ignore It by Adam Audette
