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DOJ Extends Google-Admeld Acquisition Review

Google has confirmed that the Department of Justice has made a “second request” for more information from Google, as regulators continue to review the $400 million acquisition of display ad firm AdMeld.

by Danny Goodwin • Published July 29, 2011
Justice Department • The Rubicon Project • Pubmatic • Google • Frank Addante • Invite Media
Google's AdMeld Acquisition Sparks Anti-Trust Review

Google's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ. We previously discussed the AdMeld acquisition, but the brief story is this: Google spent $400 million (U.S.to buy...

by Rob D. Young • Published June 21, 2011
Admeld • The Rubicon Project • Frank Addante • Google • Roi • Market Share • Display Advertising