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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Ad Filters One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Aside from keywords, ad copy, and having a great landing page – how can you be more relevant?

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Your search ad appears and a user clicks on it It's an easy way to remarket across ad exchanges and allows you to leverage cross-engine signals using a tagless workflow. By using this feature in DoubleClick Search (DS), you are able to retarget...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    See if you can pull in a simple hello world JavaScript file into an ad on your site or run the JavaScript in the ad itself. Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan?

  4. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Far too often great ideas or ad concepts get delayed because design resources or IT resources on the client end are unavailable. Additionally, if you’re running any type of test, be it landing page or ad, send out a few reports on test progress...

  5. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Since the early days of digital advertising, online marketing has been focused on optimizing ad campaigns for the click. Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency...

  6. Audience Targeting Strategies for LinkedIn Ads

    According to LinkedIn Ad help center, this is how it works: In my next article, we’ll review ad text strategies for LinkedIn that help you generate a great results from you LinkedIn campaign. In March, LinkedIn announced that it had surpassed the...

  7. Search, Social Media & the Offline Purchase

    ROPO-targeted creative: Flaunt your glowing testimonials right in the ad copy, with an incentive to buy either online or offline. Also use on competitive brands (the word-of-mouth research will clue you in to your competitive advantage, which you...