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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Expect a bad review and possibly a lost customer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Assuming that your content is exceptional, having your blogging team reach out to their contacts and ask for a peer review or an opinion on the new content can very often lead to excellent suggestions on how to improve it, as well as links.

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    But while analyzing a site impacted by Panda, you may have to take a different angle with your review. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Once the SAP team knew how impactful not providing attribution modeling to their reporting was, they had to review which types of attribution models would work for them. I have always felt that the success of digital marketing is often attributed...