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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    It appears that the link potential is high (many opportunities exist with video security companies that you review, particularly the smaller brands that don't get much publicity). But if you're only goal is links, you really aren't harnessing the...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Review Your Search Terms What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords. We want to make our ads as relevant to the searcher as possible, so this involves understanding not only the keyword itself...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy. According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27...

  4. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    Review the urls that still link to your site, check to see if those webmasters said they would remove the links, and then follow up with them. With the release of the much-anticipated algorithm update, many in the industry wondered how bad the...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Chances are, if legal counsel was required to review social media policies like the Facebook Terms below, marketers would be further encouraged to use social platforms to bring customers to the website.