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  1. How to Optimize Your Content Strategy With Social Listening

    From there you can review the content they share, what questions they ask, and help inform what content you should have on your site. Social media has grown drastically in the past decade. With several successful social networks, accompanied by the...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Review what they tweet about to glean what they're interested in and passionate about. Want to build your brand authority and trust while helping your SEO efforts? Turn to public relations. It's one of the most valuable online marketing strategies...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms like "price of" or "reviews for. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. You should review your traffic mix to see where the majority of clicks reside, and then consider an expansion test. If you've been managing pay-per-click campaigns for a while, you...