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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Utilize Human Review (Yes, Real Human Beings. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. Then you have months of recovery work with hope (and faith) that...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. Getting traffic to one's site -- and quality traffic at that -- is...

  5. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  6. Social Customer Service Secrets to Avoid Negative Search Results

    Expect a bad review and possibly a lost customer. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and most businesses are not ready. If you think about it, everyone is selling, whether you’re a...