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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    However, upon review, we didn't discover any issues with our tracking. Upon our initial review we could rule this out. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and...

  2. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon also allows you to provide product for free if you ask for an unbiased review. They don’t allow offering any incentives for a positive review so be careful how you phrase this. Additionally, high conversion rates on Amazon have a direct...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied...