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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Review all your budgets to ensure that the budget is aligned to consumer demand. Yes, I know it’s hard to believe, but the holidays are here again. I know all of our brands and teams have been planning already for months and are now just fine...

  2. Using Analytical Analysis to Help Improve Conversions

    These analytical filters allow us to initially review two type of visitors, those who convert and those who don’t. Review the typical user through the site by converter and non-converter. Since mobile traffic is all the rage these days and its...

  3. "Which Update?" Is the Wrong Question

    You need to do a thorough and unbiased review of your content and your backlinks and develop strategies to improve both. Once that’s completed, it’s time for a full review of the content and links to insure you’re not about to get kicked with a...

  4. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  5. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Utilize Human Review (Yes, Real Human Beings. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. Then you have months of recovery work with hope (and faith) that...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. Getting traffic to one's site -- and quality traffic at that -- is...