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  1. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts argued that "the best SEOs don't reverse-engineer particular algorithmic changes; they see what's happening down the road, and try to get ready. Local searches will often give you a Onebox result leading to a map, an address, and phone number.

  2. Google CEO Maps Missions, Stays on Message

    If Sullivan takes a special interest in the health of the search advertising market, he'd like to know more specifically about the revenue from just those ads—yet much of the reported information combines contextual ad revenue with search...