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  1. UBS offers bankruptcy remoteness and white-labelling twist

    Stan Gavrailov, head of structured products at ABN Amro in Amsterdam, says: "UBS has been very good at anything to do with correlation and is the best pricer of worst-of autocallables and reverse convertibles in indexes and single names.

  2. Using Analytical Analysis to Help Improve Conversions

    Reverse Goal Path We have walked through site pages by converter and non-converter segment as they traversed the site but another angle to help assess is via reverse goal path. If there is one thing digital marketers want more of, it is success...

  3. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn’t the most relevant experience for a user. Twitter’s temporal nature is, for better or worse, responsible...

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse engineer from this initial dissection:

  5. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! Below you can see an example of one I made earlier and have started reverse engineering.

  6. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If we look at the more competitive keyword, "Search...

  8. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    To stop the progression of / reverse current disease So if it takes 5 months to reverse a chronic condition through diet, and we don't see any visible progress for the first three months, we aren't likely to stick to the new diet.

  9. What Does Google's Link Schemes Update Mean for Guest Posting?

    You can't do it in reverse. Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" (quoted verbatim) There are lots of ways to do marketing and do it well; there are lots of different ways to get peoples...