SEO News

Reverse Engineering

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  1. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  2. Dissecting Google Penguin 2.0: Why Sites Won or Lost Traffic [Study]

    However, that wasn't good enough for UK-based MathSight, which attempted to deconstruct the algorithmic update from a reverse engineering process. Penguin 2.0 hit in May of this year and was described by Google's Matt Cutts as more comprehensive...

  3. Is Your Link Strategy Selfish?

    But with better planning – and perhaps even a little reverse engineering – we get past the selfishness and into the strategy that actually produces links. But we don’t always think of it that way. As the linker, you often link to something simply...

  4. Google Acquires Security Firm Zynamics Same Day Android Apps Hit by Malware

    Google yesterday acquired German software company Zynamics, a company that specializes in reverse-engineering and analysis tools. Seems like the acquisition came just in time, because only a few hours later, 21 free apps were pulled from the...