SEO News

Reverse Engineering

  1. Forget Big Content – Small Content Is Critical to Search Success

    Below you can see an example of one I made earlier and have started reverse engineering. One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine!

  2. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  3. Google Acquires Security Firm Zynamics Same Day Android Apps Hit by Malware

    Google yesterday acquired German software company Zynamics, a company that specializes in reverse-engineering and analysis tools. Seems like the acquisition came just in time, because only a few hours later, 21 free apps were pulled from the...