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Reverse Engineer

  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse engineer from this initial dissection:

  2. Forget Big Content – Small Content Is Critical to Search Success

    One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! Below you can see an example of one I made earlier and have started reverse engineering.

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Reverse Engineer Competitor Campaign Structure We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? I'm going to show you what spying data can actually help you improve results.

  5. Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

    So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really...

  6. Panda DNA: Algorithm Tests on the Google Panda Update

    This makes it much harder to reverse engineer individual spam activities, so that wasn’t the goal of this test. In a previous article I gave an introduction to algorithm testing. Tests that had been running when I wrote that article have now been...