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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Google CEO Maps Missions, Stays on Message

    If Sullivan takes a special interest in the health of the search advertising market, he'd like to know more specifically about the revenue from just those ads—yet much of the reported information combines contextual ad revenue with search...

  3. New Search Patent Applications: August 1, 2006 - Microsoft Answers?

    In further embodiments, the alternative search logic may perform a reverse query lookup to trace queries which resulted in the same Web site or other hit, as the present search and present those other queries as possible alternatives for the user...