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  1. Search Engine Marketing Checklist for Hotel Marketers

    See the example below: You should also review the budget being spent on each type of keyword by reviewing the number of bookings and revenues generated from each type of keyword, and the performance of ads for each keyword.

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Combined, the two companies saw net mobile ad revenues increase by $6.92 billion, claiming 75.2 [percent] of the additional $9.2 billion that went toward mobile in 2013. In particular, search ads saw 92 percent growth in 2013 - almost as much as...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  4. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. Just in Q4 2013, search revenues totaled $5 billion, 41 percent of all ad revenue, up from Q4 2012 when search revenue totaled $4.6 billion. The record-breaking revenues last year totaled $18.4 billion...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Today, we are finding it much more effective than...

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  8. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Revenue from search ads still continues to rise, despite concerns that changes to Google...