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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search ad revenues continued to rise in 2013. Just in Q4 2013, search revenues totaled $5 billion, 41 percent of all ad revenue, up from Q4 2012 when search revenue totaled $4.6 billion. The record-breaking revenues last year totaled $18.4 billion...

  2. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Because both systems are powered by real-time-bidding technology, publishers and advertisers will be able to maximize their advertising revenues and cut costs through the algorithm-based bidding. Today, we are finding it much more effective than...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Of these two devices, tablets saw significant increases, with revenues doubling year-over-year to nearly 19 percent. Consider the Consumer When Developing a Mobile Paid Search Strategy The biggest news on the paid search front in 2013 had to be...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  6. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  7. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  8. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. In fact, with the filtering, we can see significant revenue increases from organic (30.5...

  9. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Predicting Box Office Revenues Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie search intent, but also predict...