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Revenues Ad Spending

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  1. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  3. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016. Currently accounting for 14 percent of Facebook's revenues and quickly growing. The company than vetted its figures against the aggregate revenues of...

  4. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    We think it’s growing at anywhere from four to eight times the speed that desktop revenues are,” he said. Smart mobile devices will account for 25 percent of all paid search ad clicks in Google’s network by December 2012, up significantly from 5...