At present, Waze's revenues are too low for the company to be considered a credible threat. Google's $1.1 billion acquisition of navigation firm Waze will be reviewed by the U.S. Federal Trade Commission (FTC) to check that the deal won't harm the...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...
This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. In fact, with the filtering, we can see significant revenue increases from organic (30.5...
Predicting Box Office Revenues Who doesn't love a good movie? Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on what movie to see. Not only has Google found a way to quantify movie...
Reason 5: Revenues May Be Diminished on Social Platforms Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers.
Between 2006 and 2011, Google's UK revenues were £11.9 billion. The European Commission (EC) has revealed that it is likely to reject Google's proposed search changes. European Competition Commissioner Joaquin Almunia addressed the European...
Reported revenues per click for each device reflect the disparity in performance on phones as well. Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering...
For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. From search marketing to social media, these are business game changers that open new opportunities...
The Public Accounts Committee (PAC) claimed Google paid just £6 million in corporation from revenues of £396 million in a report on the issue published in December 2012. Google Executive Chairman Eric Schmidt has defended the firm’s UK tax payments...
In total, operating income made up about 25 percent of revenues. The search giant reported revenues of over $13 billion for Q1 2013. As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth...
While Twitter has grown rapidly, with tens of millions of users, it relies on advertisers for the bulk of its revenues. Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on...
Search ad revenues once again broke records in 2012. The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including...
BIA/Kelsey estimates that native social advertising revenues will grow more than $3 billion by 2017. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey.
Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Google has safer results than Bing, Yandex, and Blekko.
Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2 percent, and AOL will account for 1.1 percent. EMarketer predicts Google will remain the leader in display ad revenues in 2013 with...
Today, rankings and traffic need to yield measurable improvement in revenues and profits. People spend more time on the Internet than watching TV. What customers put in the search bar is the expression of intent”, said Seth Besmertnik, CEO of...
Print media originally introduced advertorial content as a method for boosting revenues. The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what...
Enhanced campaigns will definitely improve Google’s revenues. Product changes are inevitable, but the value is often mixed. Consider session based broad match vs.modified broad match. Google needs advertisers as much as advertisers need Google.
The majority of Marin's revenues still come from search management, according to the filing. Marin Software registered for an initial public offering last week. Venture capitalists love the ad-tech sector, but Marin is one of the first filing for...
By removing advertiser control at a keyword level we might see mobile CPCs rise, pushing up Google's revenues by pretty serious amounts. These bring together the converging world of device types to help advertisers target users based on keywords...
