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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. If YouTube pushes these independent labels too hard, and they block too much of their content...

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Investigate how those direct referral traffic is actually performing for you, in terms of page views, bounce rates, conversions, and revenue. Although Google isn't the only search engine in the game, they are definitely the most dominant in terms...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold.

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    Understand what is happening with your traffic, conversions, and revenue as a result of secure search and prioritize you work accordingly. Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the...