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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and contribute to the rise of competitors.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. We've tapped into some of the web's finest web analytics professionals to share their tips for mining analytics gold.

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. Note the difference in share between Facebook, YouTube, and Pinterest.

  7. It Doesn't Matter What You Call Your Online Strategy!

    If it's business, you can't judge performance by looking at revenue without considering profit. Of course not – you want to maximize the revenue from your campaign. And that's the way it should be - CMOs are judged on generating revenue from their...