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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. In its recent survey, BrightEdge asked marketers about the shift from tracking keywords to tracking pages.

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These hosted experiences create more opportunities for our advertising partners and build on NDN's mission of removing cost for publishers, while generating more engagement and revenue. Why has your integrated multimedia solution proven that it...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  4. A New Direction for SEO in 2014: The Secure Search Manifesto

    The key to unlocking this potential lies in gaining a 360-degree view of how your content is performing across all your web pages and attributing this to revenue. Content on your pages are what attract visitors, drive conversions and bring in revenue.

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    Not long ago, an organic-search query passed right through to your analytics system, giving you a quantifiable click volume and value (assuming your analytics provided conversion/revenue data). We have even seen the overall revenue for image search...

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma's state and local governments and help to support almost 80,000 jobs.

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages. Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines.

  8. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...