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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. What it found was 30 percent of site traffic came from...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other...

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. Digital marketing tech company Kenshoo wanted to find out how social...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Track the traffic from organic search all the way through to conversions and revenue on your site. Understand which content and stories are the ones that are driving the greatest engagement, conversions, and revenue.

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  9. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  10. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Another way to look at it is using the pie chart functionality which can show you the percentage of revenue being generated from each dimension you're reviewing, like so: Reviewing reporting issues (such as iOS6 search traffic being reported as...