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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. In the presentation, Gagnon said that better analytics tools are quickly making old...

  2. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. An often-overlooked skill of a successful paid search account...

  4. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. Valuable data remains, however insights most closely related to gaining the full picture of search performance has greatly diminished, encouraging businesses and brands to cultivate insight generated from multiple sources.

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. What it found was 30 percent of site traffic came from...

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    For example, if average site revenue is $100, then your Whales segment might be set to capture orders with revenue of over $300. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other...