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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. In the presentation, Gagnon said that better analytics tools are quickly making old...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process.

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Find out more about Adthena's Competitive Intelligence for Search services.

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Search is continually growing as an important revenue source for e-commerce businesses. Dynamic Search Ads Bidding by keyword in standard search campaigns will always give us the most control. If your search queries are very brand-heavy, there is...

  5. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    Nearly every region showed gains in mobile search revenue, however, from 2012 to 2013: The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from...

  6. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. Although desktop revenue grew 27 percent year-over-year to $49...

  7. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...