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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. What began as a passion project among small pockets of data-driven marketers has become the central focus...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Our customers are now experiencing a vastly improved search function that has proven incredibly fruitful in our continued digital growth trajectory. SNAP’s onsite search feature has had a healthy impact on our bottom line by driving much improved...

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Did these acquisitions help accelerate NDN's growth? We re-calibrated and expanded our focus: seeking out the best content providers in a variety of categories and capitalizing on the existing traffic of very large publishers, which created a lot...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Setting revenue maximizing budgets across search and Shopping campaigns will become...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    It has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. Ad revenue = happy shareholders. With mass-appeal and adoption comes the added responsibility of creating revenue.

  7. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's...

  8. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. Understand what is happening with your traffic, conversions, and revenue as a result of secure...