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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    But then again, sometimes you’ll stumble upon the key insight early in the process and unlock major pockets of new growth virtually overnight. Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin said 2014 will see more growth in PLAs, and predicts by December 2014, retailers will allocate one-third of their entire paid search budget toward PLAs. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the...

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    In fact, sustained organic traffic growth means what I'm doing is working (for the most part). You then will sort by goal conversion rate to find the highest converting keywords. And you're working to improve those rankings to grow conversions (and...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Clearly, Facebook hopes to take advantage of the current and future growth in mobile advertising. As trends suggest that Facebook mobile usage is primed for significant growth over the next three to four years, expect marketers' interest in mobile...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Google’s overall growth is predicated on relevancy to earn trust and performance to drive revenue. Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these scores will likely improve volume, lead quality...