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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. For example, you can determine that a conversion rate is low but you can’t necessarily use GA to determine why it’s low.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. The close of 2013 represented just over a year of the service running in...

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    You then will sort by goal conversion rate to find the highest converting keywords. In fact, sustained organic traffic growth means what I'm doing is working (for the most part). And you're working to improve those rankings to grow conversions (and...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Google’s overall growth is predicated on relevancy to earn trust and performance to drive revenue. Your keyword’s past click-through rate (CTR) Quality score isn't lip service or heresy; it matters deeply and changes focused on improving these...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Black Friday showed lower YoY revenue growth compared to other key days but still delivered a healthy increase of 24 percent. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20...