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Revenue Advertising Share Growth

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  1. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. The growing mobile audience provides incremental engagement and revenue opportunities...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Black Friday showed lower YoY revenue growth compared to other key days but still delivered a healthy increase of 24 percent. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20...

  5. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    The mark would represent an increase from the 0.6 percent market share represented by mobile local ad revenue in 2011. Michael Boland, program director of mobile local media for BIA/Kelsey, says the growth of mobile local media has a lot to do with...

  6. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    In particular, concomitant with the growth of faster internet connections, online video has been the best example of the merits of the story engine in action. At first YouTube didn't agree with the idea of users messing with video titles and then...