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Revenue Advertising Share Growth

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  1. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    When it came to mobile ad revenue, eMarketer reported that Google and Facebook accounted for the majority of mobile ad growth in 2013. Worldwide, Google held about 56 percent net share revenue, while Facebook held about 13 percent, eMarketer reported.

  2. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. According to Oklahoma Governor Mary Fallin, travel and tourism dollars generate over a billion dollars in annual revenue for Oklahoma...

  4. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. The growing mobile audience provides incremental engagement and revenue opportunities...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Black Friday showed lower YoY revenue growth compared to other key days but still delivered a healthy increase of 24 percent. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20...