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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive...

  2. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    As you may have seen recently, an eye-popping 41 percent of Facebook's $1.6 billion in Q2 revenue came from mobile. Mobile ad spending needs some context to understand its potential, and Mary Meeker's annual Internet bible offers exactly that.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Grow Revenue For benefits, align listed outcomes to goals and crosscheck them with high-level objectives like grow revenue, reduce...

  4. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Here are the highlights from each: comScore - $1.46 Billion Revenue Makes Cyber Monday 2012 Heaviest U.S. Sales were on target with most of the Holiday predictions for 2012 with increased YOY revenue of 15 percent on Black Friday and 19 percent on...

  5. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    Mobile local ad revenue in the U.S.will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. The mark would represent an increase from the 0.6 percent market share represented by mobile local ad revenue in...

  6. Google Plans to Combine Mobile & Desktop Ads

    An investor from Citi asked Page if desktop revenue was now as good as it would ever get. Can Google remain objective when they’re proposing an amalgamation of services that defies all conventional knowledge (even their own) and seems designed for...

  7. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    By 2015, we estimate that at least one-fifth of all display advertising sales revenue in the United States, the United Kingdom, Germany, and France will be based on RTB transactions. Facebook Exchange is set to debut within weeks, with pricing...