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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for...

  2. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. According to Marin, customers also spent more when...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Secure Search s revenue. While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would...

  5. Social Media Monetization in a 'Mobile First' World

    As much as Silicon Valley's ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. While the early phases of social media success tend to...