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  1. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. Marketing research firm eMarketer recently published revenue number for 2012 and...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    By focusing on the top converting paths by adjusting marketing messages between channels for consistency and ensuring the right ad frequency, my agency increased revenues by an additional 10 percent (holding all other KPIs constant).

  3. Search Revenues Hit $8.7 Billion in First Half of 2013

    The first half of 2013 was a record high for online advertising revenues, coming in at $20.1 billion, an increase from $17 billion for the same period in 2012. Revenue from search ads still continues to rise, despite concerns that changes to Google...

  4. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace to set a new record after more than tripling its mobile...

  5. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    Predicting Box Office Revenues In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. The whitepaper detailing the study on how people search for movies...

  6. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search ad revenues once again broke records in 2012. The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including...