SEO News

Revenue

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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages.

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there would be a pretty compelling story there, too.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Generally speaking, email generates far more revenue than mobile and social, but email is not getting as much investment. Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads.

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes...

  5. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. The whitepaper detailing the study on how people search for movies  and predictive box office...

  6. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    And if that’s a short term revenue hit, then that might be okay, right, because people are going to be coming back to Google long term. Cutts also tackled the persistent rumor that the reason Google does updates like Panda and Penguin isn’t to...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. Now, it seems the pendulum has swung to the opposite extreme.