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  1. Product Listing Ads: How to Maximize Your Returns

    If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then they deserve the extra time. Google Shopping's vertical product-specific results were later shifted to include only...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase from the prior year period. Online advertising revenue grew 22% driven by an increase in revenue per search.

  3. Driving Consumer Insights With Mobile Analytics

    Revenue: How do we make money? For Revenue, she talk about changes in average revenue per user (ARPU) in Trend analysis, assuming you're monetezing your mobile app. There's a big link between engagement and revenue that you need to know about ‐ if...

  4. SERP Conditioning: How Google Maps & the Knowledge Graph are Stealing Organic Traffic

    SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...

  5. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Although the United States app store market is the largest revenue opportunity, users from other countries can benefit from an app that supports their native language and country. Apple offers clear steps to help app developers internationalize and...

  6. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    Search remained the revenue leader at $16.9 billion, accounting for 46 percent of all Internet advertising revenue, although this figure doesn't even include mobile search ads in the Internet Advertising Bureau's 2012 report.

  7. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    The growing mobile audience provides incremental engagement and revenue opportunities for advertising. Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than...

  8. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey says that over the course of the coming years social networks will improve their social ad offerings, leading to an...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...

  10. SEO Basics: 8 Essentials When Optimizing Your Site

    Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. And essential. SEO will help you position your website properly to be found at the most critical points in the...