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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads, as they will drive revenue. Hard to believe? Take a look at U.K.department store Selfridges, which last year opened...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    The Interactive Advertising Bureau (IAB) and IHS released findings that show mobile advertising revenue was up to $19.3 billion worldwide - nearly doubling from the year prior. However, globally, there are stark contrasts in the type of ad formats...

  3. Google AdWords Conversion Values Add Multiple Currency Support

    As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds...

  4. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    The report quotes RBC Capital Markets Analyst Mark Mahaney, who said revenue came in slightly below the street because of the "well-publicized Google SEO algorithm (Panda) changes. Although desktop revenue grew 27 percent year-over-year to $49...

  5. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    PPC drove more revenue in 2013 than 2012, according to 76 percent of survey respondents. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective...