This move by Google to combine that traffic with desktop traffic should be a wake up call to get your mobile experience in gear and generate the revenue from it that you deserve. Pundits said that it was a sign that their empire was sure to crumble.
If you only offer one type of service (PPC, SEO, display), you're missing out on potential revenue that will be taken by your competitors. Digital marketing services are growing. As more companies enter the digital age and look to generate demand...
Marketers now leverage the power of schema.org mark ups in a cost effective way to drive higher CTRs and revenue from search engines. The presence of rich snippets makes listing standout and drive higher CTRs and traffic/revenue to web pages.
It is worth noting, however, that DuckDuckGo earns revenue through contextual advertising on their search results. Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned...
The search giant made $32.73 billion in net digital ad revenue in 2012, equivalent to nearly 31.5 percent of total worldwide digital ad spending that year,” eMarketer said in its report. Google will take home more than half of all mobile...
We've asked this client to invest in call-tracking (yet another measurement that is all too often overlooked), and – had it not been for the issue with revenue tracking, I'm pretty certain that there would be a pretty compelling story there, too.
That brings up the importance of businesses being able to quantify what changed or occurred during record breaking revenue weeks, whether it was an event that brought more people to a city, or a storm that people are preparing for.
Generally speaking, email generates far more revenue than mobile and social, but email is not getting as much investment. Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads.
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes...
And if social media is done effectively, can increase revenue and sales. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective.
I think the best alternatives would be transactions or revenue. Does your website target users in a specific location or around the world? Whatever the size of your business, you can gain valuable insights from the Google Analytics location report.
In seven days before the opening, if a film has more search queries and more paid clicks than a similar film, it is expected to bring in more revenue. The whitepaper detailing the study on how people search for movies and predictive box office...
Brands need to interject science into their creative process to produce compelling content, which will drive higher engagement, click-through rates, and revenue. Analysis of more than 500,000 images looking at 30 different visual characteristics...
And if that’s a short term revenue hit, then that might be okay, right, because people are going to be coming back to Google long term. Cutts also tackled the persistent rumor that the reason Google does updates like Panda and Penguin isn’t to...
Publishers are looking for ways to scale their content and revenue in a cost-effective manner. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
It is often grounded in the fundamental need to aggregate specific data and revenue streams to support the goals and objectives of the platform. Now, it seems the pendulum has swung to the opposite extreme.
You may need to sacrifice short term revenue to get back to a place where you can grow your business going forward.yes, that is me with a genuine machete! Disclaimer: This column contains ideas that advocate radical changes to the SEO strategy for...
And don't forget, more can be at stake than just revenue. What's more, not owning your key online domains allows online imposters to more convincingly pose as your brand online; and their activities could lead to diminished customer trust and a...
Revenue based bid rules: Specifically catering to retail, tools like Kenshoo and Marin allow you to upload or input revenue/margins generated from sales. Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have...
Given that the firm claims to have advertising revenue close to $700 million last year, that figure seems a reasonable starting point. Yahoo is reportedly looking to buy video-streaming service Hulu. And it isn't alone.
