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  1. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    The problem is if the mobster burns down too many stores, there won't be any shop owners left, and the mob boss has lost the revenue he had to start with. If YouTube pushes these independent labels too hard, and they block too much of their content...

  3. How to Use Google Analytics Site Search Reports

    This allows you to directly compare the success rate of people using search against those who don’t to work out whether the conversion rates are very different, whether new visitors are more likely to be using the search box, or how much revenue...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    According to Marin, customers also spent more when clicking on both search and social ads with two times more revenue per click. Users who clicked on both a search and social ad contributed four times more revenue per click than users who clicked...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Automated bidding: This is an expansion of their existing automated bidding capabilities, with the addition of the ability to maximize conversions for volume and revenue. Google announced a number of new AdWords features and enhancements this...