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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. "Think of the website like a canvas where creativity meets technology.

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Reuse/curate by other sources It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    There are so many ways to reuse existing content and marketers should take advantage of this! Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there...

  4. Combining Social & Content to Earn Visibility & Earn $$$

    You should also think about ways to repurpose your content across different channels, in other words, don't make your content be like a wedding dress…find other ways to utilize it, reuse it. As Barone before her had mentioned, Everhart then went...

  5. Using the DMAIC Process for SEO Projects

    You can also reuse the process to streamline all of your processes. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Take a stroll through your company's content assets to see what already exists, what just needs the dust blown off and what in your catalog is up for reuse. Create a Plan For Reuse It's a heartbreaker and it's one we can all relate to.

  7. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    You may have a client or a boss asking you what it will take to get to the number one spot for a given search term, as if you could go do some analysis and you could come back with an answer such as: "Get 17 links with this anchor text, update the...

  8. Google Penguin 2013: How to Evolve Link Building into Real SEO

    This is good for news aggregators and other sites that reuse content appropriately and have been hit hard by the Panda filter. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods.