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Returns On Investment

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  1. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Start thinking what you can to build for next year that will bring some gains...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. For example, if you currently have minimal experience with the Google Display Network (GDN), then you're going to have to...

  3. Adobe Analytics Adds 6 New Features

    Today's marketers are being held accountable for consistently improving the returns they can deliver on marketing spend," said Bill Ingram, vice president of Adobe Analytics and Adobe Social. Adobe is making a big investment in helping analysts...

  4. Why Real-Time Bidding is Set to Become Huge

    Expect programmatic buying products and services to pave the path for advertisers to achieve high returns which may not have been possible with traditional display. However, it is up to the campaign managers to ensure return on investment is reached.

  5. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    With these insights, budgets can be more intelligently, and even automatically, managed and returns on investment can reach new heights. Deeper Insights, Greater Returns Done correctly, not only does it allow for a more efficient use of time and...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Keep in mind that the calculation for return on investment, and therefore the definition, can be modified to suit the situation – it all depends on what you include as returns and costs. Returns Investment Return