SEO News

Return Type

RSS
  1. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The type of strategy you select will depend on how much data you are currently getting from...

  2. SEO Website Audits: Everything You Need to Know Part II

    So the cost of the audit is an investment that as time goes on, should give you a return. Costs are just expenditures without return. This type of audit can be rife with misinformation and errors. Small business owners can also benefit greatly from...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). Others saw this too, and several of us thought it could be the start of a Penguin update (or some type...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. The time delay between abandonment and return allows you time to influence the...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If you can get them started on the same page, you will see return right away. You can usually identify this type of content by reading their blog for half an hour or so. That's according to Joe Pulizzi, who is one of the leading thought leaders...

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British Outfitters...