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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. The time delay between abandonment and return allows you time to influence the...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If you can get them started on the same page, you will see return right away. You can usually identify this type of content by reading their blog for half an hour or so. That's according to Joe Pulizzi, who is one of the leading thought leaders...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Help them without expecting anything in return: Look for consumers who are having trouble online. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British Outfitters...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you complete the setup process, you can return to this tutorial to begin the process of implementing adjusted bounce rate. Let's add a new tag using the tag type named "Timer Listener". For Tag Type, select "Event Listener", and then "Timer...

  5. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. When used effectively, DMAIC can improve any type of process for any organization in any...

  6. 7 Reasons Your Blog Sucks & How to Fix It

    Readers who take the time comment on an article and never receive a response may never return. How to fix it: Look, just because you can type, doesn’t mean you can write. If you’re not publishing informative, engaging content or you’re constantly...