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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. Social marketers should perform this type of research for...

  2. JPX has 'no plans' to list Nikkei 400 futures overseas

    This year the Topix has delivered a return on equity of 6% compared with 11.2% for the JPX Nikkei 400. Some fund managers have to benchmark against Topix but JPX Nikkei 400 could be like a smart beta type index – after just 10 months its...

  3. Are Scholarship Links Considered Unnatural by Google?

    One could argue that these links are paid links because you are offering money in return for a link. He also made a statement that I found interesting, saying that if this was the only type of link that the site had, that it was possible that...

  4. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Probably not seeing a return with the rising CPC. They do not need the same keyword, match type, or settings.

  5. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  6. Mariana Capital offers autocall on FTSE 100 stocks

    If the requirements are met, the product will pay a fixed return in addition to the initial investment. If the product does not kick out, investors have the chance to receive a fixed return of 30% so long as the final level of the worst-performing...

  7. Investec digital note offers choice of counterparty

    If they pick the collateralised version, investors will receive a fixed return of 72% at maturity. The level required for the product to pay the fixed return is 90% of strike. The product will pay a fixed return at maturity so long as the index...

  8. Esma discusses AIFMD prime segregation today

    But, in return, prime brokers may argue that if assets are segregated so as to be insolvency-remote then there is no need for them to offer "back-to-back indemnities to the depository". Under existing arrangements, an alternative investment fund's...

  9. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. Always think about your users, where you are sending them, and what type of experience they will have.

  10. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and...

  11. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  12. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The type of strategy you select will depend on how much data you are currently getting from...

  13. SEO Website Audits: Everything You Need to Know Part II

    So the cost of the audit is an investment that as time goes on, should give you a return. Costs are just expenditures without return. This type of audit can be rife with misinformation and errors. Small business owners can also benefit greatly from...