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  1. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The type of strategy you select will depend on how much data you are currently getting from...

  4. SEO Website Audits: Everything You Need to Know Part II

    So the cost of the audit is an investment that as time goes on, should give you a return. Costs are just expenditures without return. This type of audit can be rife with misinformation and errors. Small business owners can also benefit greatly from...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. The time delay between abandonment and return allows you time to influence the...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    If you can get them started on the same page, you will see return right away. You can usually identify this type of content by reading their blog for half an hour or so. That's according to Joe Pulizzi, who is one of the leading thought leaders...