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  1. Delving Into the Auction Insights Report

    Select the most important keywords in your account - highest converting, best return on investment (ROI), highest spending, brand terms etc. Probably not seeing a return with the rising CPC. They do not need the same keyword, match type, or settings.

  2. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. Always think about your users, where you are sending them, and what type of experience they will have.

  4. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Content discovery tools, like Outbrain and...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  6. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. The type of strategy you select will depend on how much data you are currently getting from...

  7. SEO Website Audits: Everything You Need to Know Part II

    So the cost of the audit is an investment that as time goes on, should give you a return. Costs are just expenditures without return. This type of audit can be rife with misinformation and errors. Small business owners can also benefit greatly from...