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Return On Marketing Investment

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  2. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Get your site in the top positions for a highly trafficked phrase and...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  4. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has...

  6. Why SEO Can't Reside in a Silo

    By combining SEO with a great website and effective social and email marketing for a complete online marketing strategy, you can significantly improve the value of both new leads and new customers, thus resulting in a better overall return on your...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Data shows that the migration to online marketing generally starts with the wrong product (i.e. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing.

  8. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. However, it will help the business in the long run, so it should be looked at as a good...

  9. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was...

  10. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Return on Investment (%) = (Net profit / Marketing Costs) × 100. The CMO Survey, as reported by Forbes, lists the most common...

  11. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that the tactics are not executed well, or they don't produce a business outcome so we can't measure the return on our investment. That is if you're selling digital marketing services in the form of social media, content marketing...