At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
If the success and return on investment of a social media strategy cannot be tracked, it’s impossible to tell if money is wasted or well spent. Social CRM tools should help brands identify which areas to focus more time and resources on in order to...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. If you're simply increasing sales from existing customers, then you wasted a rather large investment.
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. While this ultimately might be the right approach for eBay, there...
Everhart said that relationships are an investment. Be valuable and loyal to people and you will have a high return on your time invested. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs...
For the first time, to been shown almost instantly the exact return on our marketing investment. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and...
Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. Brendon suggested that marketers are just not trying mobile marketing, referencing...
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. But can we agree that it's time we return it, at least for now, where it rightly belongs: a place for socializing.
Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI (return on marketing investment) The end result is far more sales and a far more efficient return on your investment – no...
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Defending the Continued Investment of Branded Keywords
That price point will be the point of break-even, where the investment in paid search (CPC) will match the return (sales at a certain price). Those arbitrages are opportunities to exploit imperfect market conditions to your benefit until supply and...
To make the return on investment (ROI) work you must almost guarantee that an idea will work. Those pillars include looking at everything from the content needs of existing marketing personas and keyword opportunities to semantic phrasing and back...
If that content is valuable and informative, only then does it have the potential to be shared further, go viral, and reap the targeted return on investment (ROI). This shift of focus to content creation (and content marketing) has created a...
Return on Investment (ROI) ROI can only be calculated AFTER the investment has yielded a return. Investopedia: Definition of 'Return On Investment - ROI' Keep in mind that the calculation for return on investment, and therefore the definition, can...
With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...
Marketers who leverage robust attribution frameworks will have more successful and efficient marketing allocations and better results and return on investment. Consumers engage across multiple marketing channels, not just the last click, before...
Equity: Established, small businesses with growth data offer equity shares in return for capital investment; supporters become shareholders. Currently, there are three types of crowdfunding models that are intended to help raise capital for...
Fighting For Continued, Increased, or New SEO Investment In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost...
