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Return On Marketing Investment

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  1. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. Brendon suggested that marketers are just not trying mobile marketing, referencing...

  3. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI (return on marketing investment) The end result is far more sales and a far more efficient return on your investment – no...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Return on Investment (ROI) ROI can only be calculated AFTER the investment has yielded a return. Investopedia: Definition of 'Return On Investment - ROI' Keep in mind that the calculation for return on investment, and therefore the definition, can...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...

  6. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Fighting For Continued, Increased, or New SEO Investment In the old days of SEO, traffic and ranking improvement easily justified investment, but those metrics are difficult to argue against CPA, ROAS, CPO, impressions, reach reports or those cost...