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Return On Marketing Investment

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  1. Why SEO Can't Reside in a Silo

    By combining SEO with a great website and effective social and email marketing for a complete online marketing strategy, you can significantly improve the value of both new leads and new customers, thus resulting in a better overall return on your...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Data shows that the migration to online marketing generally starts with the wrong product (i.e. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing.

  3. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. However, it will help the business in the long run, so it should be looked at as a good...

  4. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Maximizing return on investment is the key to all marketing activity and in digital PR, or outreach, it is critical. Reaching out to influencers is an incredibly time consuming task. Building relationships in an environment where most of those...

  5. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    In web marketing, multiple channels work together to boost return on investment. In what Kenshoo called the first study of its kind, the company found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was...

  6. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Return on Investment (%) = (Net profit / Marketing Costs) × 100. The CMO Survey, as reported by Forbes, lists the most common...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    The problem is that the tactics are not executed well, or they don't produce a business outcome so we can't measure the return on our investment. That is if you're selling digital marketing services in the form of social media, content marketing...

  8. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Drive ROI (return on investment) and branding with mobile marketing. Mobile marketing is no longer an aspirational play for some new pie in the sky. While most chief marketing officers are already embracing mobile, the gap between knowing and doing...

  9. Why Real-Time Bidding is Set to Become Huge

    However, it is up to the campaign managers to ensure return on investment is reached. Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space. The excitement around this sexy new(ish) way of running display campaigns is...