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Return On Marketing Investment

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  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. However, brands unable to strategically leverage the...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. Brendon suggested that marketers are just not trying mobile marketing, referencing...

  5. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI (return on marketing investment) The end result is far more sales and a far more efficient return on your investment – no...