Alternatively, if you get traffic from LA, but don't offer your services in this location, you can use this report to gauge the interest and see if it would be worth the investment to expand your business to target that area.
While it would be ideal to sit on it all day, most business owners and marketers can't justify the investment in time. Try Facebook's auto-bid management to effectively manage bids without a heavy time investment.
Gone are the days where marketers just bought a print ad, hoped for the best, and categorized the investment as a cost of doing business. When this typical and reasonable consumer is closer to making a purchase, he may look for reviews of your...
More SEO professionals should think like (well executed) enterprises because the best enterprises always have to prioritize with long-term investment in mind. Regardless, you don't have to be a big brand to employ cross-channel marketing efforts...
Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social. However, brands unable to strategically leverage the...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Over the past few years, marketing automation has continued to gain influence.
Marketers can attribute every dollar spent to specific return on investment for that dollar. It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source.
Think of SEO as a long-term investment. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest...
At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
If the success and return on investment of a social media strategy cannot be tracked, it’s impossible to tell if money is wasted or well spent. Social CRM tools should help brands identify which areas to focus more time and resources on in order to...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
Optimization for the long-tail is resource-intensive at the scale and speed required to yield meaningful return on investment. If you're simply increasing sales from existing customers, then you wasted a rather large investment.
As a result of reviewing these numbers, Ebay has significantly cut back its investment in paid search advertising because the medium wasn't able to immediately return a positive ROI. While this ultimately might be the right approach for eBay, there...
Everhart said that relationships are an investment. Be valuable and loyal to people and you will have a high return on your time invested. Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs...
For the first time, to been shown almost instantly the exact return on our marketing investment. You can still set up campaigns and ad groups without a lot of knowledge or skill. Just follow the prompts, choose a couple of obvious keywords, and...
Measuring the impact of your investment is also difficult because the return comes in small increments along the adoption curve until it really hits and takes off. Brendon suggested that marketers are just not trying mobile marketing, referencing...
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. But can we agree that it's time we return it, at least for now, where it rightly belongs: a place for socializing.
Planning and preparing content specifically for distribution at conferences and events will bring you better results and ROMI (return on marketing investment) The end result is far more sales and a far more efficient return on your investment – no...
These experiences can make it tough to make a positive return on investment if for no other reason than a poor quality score. What I like most about digital marketing, and PPC specifically, is the constant evolution of the product and the amount of...
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Defending the Continued Investment of Branded Keywords
