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Return On Investment

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  2. Why SEO Can't Reside in a Silo

    By combining SEO with a great website and effective social and email marketing for a complete online marketing strategy, you can significantly improve the value of both new leads and new customers, thus resulting in a better overall return on your...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    With the recent controversy surround guest blog posting, it is easy to be pulled into the controversy. As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best.

  4. PPC Management Operations: The Ultimate Guide

    When you have regularly scheduled checkups daily, monthly, quarterly and semi-annually, you miss less opportunity to respond to change and increase your return on investment. When your PPC operations are set up well, account management should run...

  5. Using the DMAIC Process for SEO Projects

    On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we stay in a job. However, it will help the business in the long run, so it should be looked at as a good...

  6. 4 Ways to Expand PLA Success in 2014

    This investment paid off as retailers achieved a nearly nine-to-one return for every dollar spent on PLAs. Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on...