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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    When you follow the Strategize-Structure-Systemize process, you are finally on your way to developing a virtuous cycle of content: one that keeps spiraling in an endlessly positive pattern and gives you a progressive return on your content creation.

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Missing Return Links This creates a problem known as "missing return links". Because of this issue, Google has improved reporting to detect when pages aren't linked properly.insert no return tags] If you're marketing internationally, it is...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks. Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search.

  6. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    I would return from the future with a cure for cancer. Doodle 4 Google competition. She directed a team of Doodlers at Google's headquarters in Mountain View, California, as they created the first animated Doodle in the history of the children's...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). And that impact has been fascinating to analyze. Once I heard the official announcement from Google's...