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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Return On Digital recommends that retailers increase their budget during peak times such as the Christmas period, as it tends to be spent a lot quicker than off-peak times. Hard to believe? Take a look at U.K.department store Selfridges, which last...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Because though it has immediate return, you never stop paying for paid...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Feel free to try it out, get some call conversion data, and then return to your normal phone numbers once you feel you understand what is working and what should be paused or eliminated. More than 70 percent of mobile searchers use click-to-call...

  5. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    With Facebook’s new cross-device reporting tool, as more people hop from device to device, marketers and advertisers now have game-changing capabilities to measure the effectiveness of Facebook as a part of the consumer journey and to ultimately...

  6. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  7. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  8. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    When you follow the Strategize-Structure-Systemize process, you are finally on your way to developing a virtuous cycle of content: one that keeps spiraling in an endlessly positive pattern and gives you a progressive return on your content creation.