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Retention Rate

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  1. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    To access this data, use both the absolute and relative audience retention reports in the Views section. This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low...

  2. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer retention If you look at a traditional email response-rate report you might see trends for opens, clicks, actions, etc.but what you want to start to do is ask, "Who's engaging? As you build an integrated strategy, you should put the focus...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Customer Retention Employee Satisfaction/Retention Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search...

  4. YouTube Algorithm Change: 'Time Watched' Key to Higher Video Search Rankings

    For example, some marketers intentionally made their videos shorter in an attempt to get a higher retention rate. While high retention on your videos is a good indication of engagement, YouTube is actually optimizing for how a video contributes to...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Retention rate: Percentage of returning buyers The rate of refunds given to buyers The traffic to conversion rate The complaint rate Alipay usage rate CPM rate: Total views of single product item The Alibaba group in 2003 took the site to the...

  6. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention. For example, in the hospitality industry, customers who reserve suites are more valuable than those...

  7. How to Use QR Codes for Better Conversion Rates

    Business goal: Customer retention Conversion challenge: Increase # of reorders Industry: Retail, consumer goods, automotive Conversion rate optimization (CRO) is the practice of increasing the percent of users that act on a suggested action.