SEO News

Retention

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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Customer retention: Because it's cheaper to keep a customer than find a new one How do you make your content stand out from the rest? What's the right strategic framework for identifying content opportunities that can enable you to accomplish the...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketers will also need to be able to tie things like customer retention and customer service to their efforts. With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. Digital agencies give themselves a taste of their own smart...

  4. Adobe Adds Cloud-Based Mobile Services

    App Analytics: A new, app-centric user interface provides key performance indicators and data visualizations with insights about user engagement, retention, and monetization. Hot on the heels of releasing six major features to Adobe Analytics...

  5. Google Penguin Got You Down? Work on Customer Service

    And the problem of customer retention can often be masked. Improvements in Customer Retention Diminish the Importance of SEO SEO, pay-per-click, and social media activities are all geared toward driving traffic, with the assumption that higher...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    To access this data, use both the absolute and relative audience retention reports in the Views section. This is important not just from an audience development standpoint, but also from discovery standpoint as YouTube tends to show videos with low...

  7. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    That doesn't mean issues of a severe nature can be ignored, but if at the end of the year the insights practice delivered 80 percent of their recommendations for customer retention questions, they may be misaligned and under-delivering with...

  8. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer retention Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?

  9. Driving Consumer Insights With Mobile Analytics

    Retention: Do users use it subsequently? For Retention, Trend analysis would cover the change in the number of loyal users over time. But what about tracking success? Did you know that measuring, analyzing and reporting insights for mobile can be...