Retention: Do users use it subsequently? For Retention, Trend analysis would cover the change in the number of loyal users over time. But what about tracking success? Did you know that measuring, analyzing and reporting insights for mobile can be...
Is complying with record-keeping and retention requirements. Social media management can be problematic for businesses of all sizes but is arguably most complicated for large multi-location brands, particularly following the advent of Facebook...
Content marketing likely won't make or break your SEO strategy, but I do think it can be extremely valuable, especially from a CRO and customer retention perspective. Eight Meetup groups of marketing professionals from the New York area plan to...
Customer Retention Employee Satisfaction/Retention Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support...
Talent Retention Close new business: The majority of retention tactics rely on closing new business to create opportunities. Identifying opportunities for growth that align with personal interest will increase retention.
It’s an area which has an impact on everything from top-of-the funnel lead generation to after-sales service and customer retention. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood.
Retention period Following years of technology obsession the realization has dawned on us all that the only way of creating a long-term business (irrespective of platform) is to create great "stuff" that those people we wish to do business with...
To identify the right moment to place the annotation, test using the “Absolute Audience Retention” data in YouTube Analytics. This post will examine some of the essential components to consider when creating a direct response funnel in YouTube.
For example, some marketers intentionally made their videos shorter in an attempt to get a higher retention rate. While high retention on your videos is a good indication of engagement, YouTube is actually optimizing for how a video contributes to...
Retention rate: Percentage of returning buyers There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many social networks in China – but one that always catches people off guard is, “Taobao.
For any business, especially subscription ecommerce companies (Barkbox, Artsicle, H.Bloom) or SaaS products (Acquisio, SalesForce, Omniture), customer retention is critical. Google Analytics is an incredible tool that has democratized data.
The sale price was reported as $250 million, though CNNMoney says it could really be closer to $400 million when you factor in earn-outs and employee retention bonuses. Google yesterday announced the acquisition of Wildfire, best-known as a...
Other incentives will include a series of annual equity awards which will add up to $12 million and another series of restricted stock units worth $14 million and a one-time stock package worth $30 million as a 'retention equity award.
But if you add in contract incentives of bonuses, stock units and options, and a $30 million “one-time retention equity award” the deal could ultimately be worth up more than $100 million if she remains at the company for five years.
It can improve customer retention and strengthen brand association. In many respects conversion rate optimization requires as much specialist skill as technical search engine optimization (SEO); with an acute understanding of buying psychology and...
Does it direct to a landing page focused on acquisition or customer retention? Customer Retention vs. In order to take your competition down, you’ll need as much information as possible on their digital strategy and the tactics they are implementing.
Having a community where users are actively engaging with your brand is an incredibly powerful tool for links, managing reputation, and customer retention. The Panda update targeted low value on-page optimization focusing on duplicate content and...
Some marketers are getting even smarter with their analytics and tracking ROI against new customer acquisition versus existing customer retention. As search practitioners, everything we do is designed with goals in mind.
TrueView in-stream ads: To boost effectiveness, the agency team analyzed drop-off rates and audience retention time, and ended up cutting 30-second spots down to 18-20 seconds to maximize voter attention.
In August 2011, BIA/ Kelsey said By 2015, SMBs will allocate 70 percent of their marketing budgets to digital/online media, including customer retention business solutions. The Yahoo Marketing Dashboard provides a consolidated view of a business’s...
