SEO News


  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Once imported, advertisers can sort the retargeting lists into groups to...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    That's why the need for retargeting across devices is more important than ever, the report said. Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to effectively use retargeting. On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. Start with these seven simple tips and you'll be well on your way to Facebook retargeting success.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Retargeting. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. To see the full picture, marketers must leverage channels such as...