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Retailers Shopping Search Engines

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. From more humble beginnings of White Hat SEOs touting...

  2. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  3. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Encourage customer reviews through sites like Ekomi and via Comparison...

  4. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  5. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines. The firm was a Google Shopping launch partner prior to the purchase agreement. Google has acquired ecommerce solutions firm Channel...

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    To keep pace with consumers, retailers are constantly evolving their strategy to include new and innovative campaigns. So how should retailers prepare? Rather than finding ways to inhibit the act of showrooming – a truly lost cause –retailers can...

  7. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do.

  8. Goodzer Launch In-Store Product Search Map for New York City Shoppers

    We realized that to build the perfect product search, contacting individual retailers is simply not scalable and would ignore the massive number of smaller independent stores," said Pakhomkin. Pakhomkin tasked himself with creating a specialized...

  9. Retailers Increase Spend on Search in Time for Black Friday & Cyber Monday

    Retailers have increased their spend on search in Q4 of this year, by 37% YoY when compared to the first half of Q4 2009. The increase on search spend among retailers is promising for the state of the search market overall," said Roger Barnette...