It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. People use search engines when they want to find something. A Conductor study suggested that may be in part because...
The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines. The firm was a Google Shopping launch partner prior to the purchase agreement. Google has acquired ecommerce solutions firm Channel...
As such, it's critical that retailers and catalog houses maximize the impact of their paid search campaigns as the year draws to a close and competition for consumers heats up. Thirty-five percent of retailers’ full year spend on paid search in...
Many retailers use general superlatives liberally on all product pages, which could lead to a less exciting experience for the shopper. Think of how search engines reject most ads with unsubstantiated claims and superlatives in them.
To keep pace with consumers, retailers are constantly evolving their strategy to include new and innovative campaigns. So how should retailers prepare? Rather than finding ways to inhibit the act of showrooming – a truly lost cause –retailers can...
According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do.
Users can search in English or Spanish, with product searches tailored for retailers in Brazil and Mexico. Shopzilla (CPC) – Price comparison shopping site helps connect shoppers with unique retailers, sales, and customer feedback to help them make...
After the webinar, Todd Pollack, Google's Director of Retail, discussed with Search Engine Watch how online retailers can use the report and turn it into action items. Major Stats Online Retailers Should Know percent of consumers plan to use more...
The recently released Online Consumer Report from RichRelevance offers several valuable insights for online retailers in the lead up to the 2011 holiday shopping season. As retailers vie to get their share of an estimated $450 billion in holiday...
We realized that to build the perfect product search, contacting individual retailers is simply not scalable and would ignore the massive number of smaller independent stores," said Pakhomkin. Pakhomkin tasked himself with creating a specialized...
Retailers have increased their spend on search in Q4 of this year, by 37% YoY when compared to the first half of Q4 2009. The increase on search spend among retailers is promising for the state of the search market overall," said Roger Barnette...
In fact, a number of studies have shown that more and more top retailers are using online video to engage with their visitors, and drive up repeat visits and sales. Although the search engines are getting better at reading video content, your...
Here's a simple example of how to implement and test Facebook campaigns that will drive new business for many retailers. How to create content and link connectivity that sends the right signals to the search engines, telling them your site is...
According to PowerReviews, a user is more likely to kick off the comparison shopping process with a search engine than brand sites, retailers, and social media combined. The search continues, because search engines aren't the consumer's most...
This opens up a whole new avenue for retailers trying to reach interested buyers. I would argue that vertical search has not only already "taken off," but has been an integral part of the search engine landscape for years - and indeed has...
Stephan Spencer of NetConcepts, tells us about GravityStream 2.0, search engine optimization software for online retailers. This means internet retailers should segment their audience and target those 18-44 years old.
But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Now, if retailers have a conflict on Tuesday, then they should check out what's being offered on Wednesday...
An Open Letter to Retailers Concerning Black Friday SEARCHING FOR MEANING When has organizing a frenzied mass of humans ever ended well in the history of mankind? Link Building, Circa 2008 AU NATURAL As search engines have become more...
Retail Search Ad Spend Up 33% So Far in Q4 2008 Posted by Nathania Johnson Nov 24, 2008 SearchIgnite has released data showing that the search ad spend for retailers is up 33% so far in the fourth quarter of 2008.
It also finds coupons and storewide savings from a plethora of online retailers. SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Search Engine Watch is offering a one-hour webcast, "How to .
