SEO News

Retailers Online

RSS
  1. Google AdWords Conversion Values Add Multiple Currency Support

    When retailers have their costs and sales in one currency, they can calculate a more meaningful return on investment," Google says. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. According to Google, 85 percent of Google retailers advertising...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. With much of the U.S.going back to school in late August or early September, that puts retailers...

  4. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Most online advertisers know that mobile-specific experiences are important, but...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses with physical locations. What it found was that overall, sites did not stack up against the study...

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push...