SEO News

Retailers Holiday Shopping

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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. In the past, shoppers on an e-commerce site would have...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn't necessarily the case. Retailers should review keywords to target the ones that were successful in previous years.

  3. Marin Adds Google Shopping Campaign Management

    During the holiday season, such precision targeting should prove particularly rewarding for retailers. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as Google Shopping and, Marin said, historically the first month of the holiday shopping season).

  5. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords...

  6. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any economic progress we've already made," said NRF President and CEO Matthew Shay in an October...

  7. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might think the big ecommerce brands already have that figured out...