It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. First, from Adobe's analysis of "…billions of visits from 500 retail websites during the holiday season": only 2...
It’s probably not a blanket answer for everyone, but many retailers are finding performance didn’t meet expectations if they didn’t treat PLAs as biddable media. They either couldn’t change dance partners or were reluctant to do so heading into the...
Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.
An informative analysis of the holiday spending of various retailers in their efforts to cope with the madness of Black Friday and Cyber Monday shows some interesting and perhaps unexpected results regarding how they adjusted their expenditure and...
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. Customers are getting poached from under retailers...
Mobile Consumer Spending: Big Data Insights for Holiday Retailers Retailers must now prepare for the coming avalanche – or risk getting buried by it. Black Friday E-Commerce Sales Set $1 Billion Record, 2012 Holiday Online Sales Strong iPad PPC...
Cyber Monday saw the biggest increase in YoY impressions and clicks, reflecting heightened consumer interest and search activity, as well as aggressive budgeting and bidding strategies of retailers aiming to capitalize on this new online shopping...
E-commerce sales on Black Friday, traditionally the kickoff to the holiday season for brick and mortar retailers, surpassed $1 billion for the first time in history. This year's holiday shopper was hungry for great deals and retailers didn't...
While Facebook is pushing its own newly-launched ecommerce effort, Facebook Gifts, retailers connected to Facebook are also seeking a piece of the holiday shopping action ahead of Black Friday. The promotions retailers run are also automatically...
The graphic below shows retailers such as Best Buy, JCPenney, Staples, Kohl’s and Walgreens all ranking significantly higher (six or more positions) on Bing/Yahoo’s list of top spending retailers than on Google AdWords in Q3 this year.
Mobile devices captured nearly 20 percent of all online shopping in Q3 2012, which bodes incredibly well for online retailers heading into the holiday season. Their examination of trends across 100 million online shopping sessions contains a number...
One of the most competitive business sectors on the planet, the delicate balancing act between margin and sales volume holiday race can make or break even the best of retailers. Even if these ads are monetized at the rate of a traditional display...
Retailers want consumers to find their site when the turn to the web for holiday shopping. The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. Holiday” has different meanings for different people...
Following the October Google Shopping transition, more than 100,000 retailers have stuck around to play in the new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product...
Retailers, get ready! A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping...
With the holiday shopping season upon us, retailers are also going to begin shifting their budgets to correspond to the change in the outlandish, sale-fueled shopping habits of society. Based on these findings, it’s obvious that many top retailers...
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. They’ve just announced their investment of over a quarter of a million dollars in Google PLAs...
Whether ultimately transacting in-device or in-store, holiday shoppers expect a mobile-optimized experience when engaging with retailer advertising within their device – though many retailers are without mobile-optimized websites or landing pages...
Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and purchase that retailers are accustomed to trying to prove through historical advertising. While retailers in the fashion space have been...
He recommends that retailers segment their customers to account for the different audiences and their behaviors. The study is based on an analysis of 16 billion visits to the websites of more than 150 retailers in 2011.
