SEO News

Retailers Holiday Shopping

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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as Google Shopping and, Marin said, historically the first month of the holiday shopping season).

  2. 4 Ways to Expand PLA Success in 2014

    This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year (YoY) increase. With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government spending and the debt ceiling do not erase any economic progress we've already made," said NRF President and CEO Matthew Shay in an October...

  4. Top Online Retailers Lag in Mobile Experience [Study]

    With the holiday season fast approaching, and the mobile device playing a big role in the shopping experience, online retailers should put their mobile shopper front and center. You might think the big ecommerce brands already have that figured out...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    In fact, in the past I've worked with retailers who have moved their drop-dead shipping dates in order to create a sense of urgency. Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide...