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Retailers Google Product Search

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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  4. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. AdWords Editor doesn't allow advertisers to automate campaign or...