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Retailers Comparison Shopping

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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push...

  2. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Encourage customer reviews through sites like Ekomi and via Comparison...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    With holiday shopping looming, retailers continue to look for what will give them the edge during the 2013 shortened holiday season. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores...

  4. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    In fact, in the past I've worked with retailers who have moved their drop-dead shipping dates in order to create a sense of urgency. Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide...

  5. 10 Common Google PLA Mistakes (And How to Fix Them!)

    Retailers of all sizes want to improve the quality of their Product Listing Ads (PLA) feeds and campaigns. Problem: Traditional comparison shopping engines (CSEs) are category driven marketplaces and the content of the feeds are less important than...

  6. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    A Google spokesperson issued this statement: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.

  7. More Than 100,000 Sellers Have Inventory in New Google Shopping Model

    Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. The shopping model operates as a pay-to-play comparison shopping engine, whereas the previous...

  8. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Wajam aims to help shopping sites and online retailers increase conversions by increasing the speed in which those social recommendations can be seen. In the wake of Google Shopping’s latest changes this may be just what the doctored ordered for...

  9. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    According to IgnitionOne, between 5 and 10 percent of search traffic for retailers comes from Google Product Search. Google Shopping is a comparison shopping engine. How Google Shopping determines product ranking works exactly how comparison...