It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search...
As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search activity. Customers are getting poached from under retailers...
A Google spokesperson issued this statement: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.
In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...
Yet IBM also shared, "This year's holiday shopper was hungry for great deals and retailers didn't disappoint, rolling out compelling offers which consumers gobbled up on Thanksgiving straight through Black Friday.
Third parties such as social shopping app maker Glimpse have been offering solutions to specific aspects of the social commerce “problem” for some time, particularly the disparate data sets available to online retailers.
One of the most competitive business sectors on the planet, the delicate balancing act between margin and sales volume holiday race can make or break even the best of retailers. Even if these ads are monetized at the rate of a traditional display...
Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...
Ways to Win Shoppers at the Zero Moment of Truth” is another of Google’s recent initiatives to help retailers connect with customers when it matters most. Although we were aware of PLAs, we did not make them a priority until ChannelAdvisor made it...
Brands such as Marriott, Teleflora, and Amtrak that have fueled their rapid growth join BrightEdge's list of customers using the company’s S3 platform that includes seven of the 10 largest retailers and eight of the top 10 digital agencies in the...
The most common example of duplicate content is on e-commerce sites where the manufacturer’s product description is used by almost all retailers. If you have an e-commerce site, then chances are your products are being pulled from a database and/or...
Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Social Commerce: Integrate an element of social commerce where you can so people can see what their peers, or how many...
This is important, as it fills in the gaps in data collected by Facebook and by retailers themselves, he said. For every article that proclaims F-commerce a flop, another seems to point to successes on the part of smaller businesses finding and...
ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...
Facebook commerce certainly hasn’t taken off as many predicted; is the current slump just a bump in the road or a sign of a lack of confidence in the ability to sell direct through the social platform on the part of retailers?
Not all retailers taking part on the overall Trusted Stores program have the program badges visible on their e-commerce sites. About a dozen of Trusted Stores’ “couple hundred” retailers are taking part in this experiment.
Expect more online retailers to jump on the bandwagon, adding the Pinterest button to product pages to take advantage of the popular sharing site as a new digital marketing platform – especially now that Pinterest is the third most popular social...
The Find conducted the study of all the product pages among the Top 1000 internet retailers in order to to get a clearer picture of how far e-commerce companies are embracing social commerce and personalization.
A December survey from AisleBuyer revealed that only 55 percent of retailers have a mobile app or website with m-commerce functionality. In other words, embracing mobile shouldn't be a choice for retailers if they're going to beat Amazon et al, at...
As Monetate's infographic points out, search remains the biggest traffic driver (at 29 percent in December), but retailers are increasingly exploring social media websites. The below infographic, “Is Pinterest the Next Social Commerce Game Changer?
