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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government...

  2. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    A Google spokesperson issued this statement: “We look forward to working with Incentive Targeting in our ongoing efforts to help consumers save time and money and enable retailers deliver relevant discounts to the right customers.

  3. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    One of the most competitive business sectors on the planet, the delicate balancing act between margin and sales volume holiday race can make or break even the best of retailers. Even if these ads are monetized at the rate of a traditional display...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Retailers widely recognize the benefits of expanding their brand to global markets; the rewards are more customers and a higher rate of sales. But without creating a strategy for localizing brand messages to these markets, retailers put these...