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Retailers

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Even with the glowing reviews for paid search, Shop.org's executive...

  3. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    With much of the U.S.going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Most online advertisers know that mobile-specific experiences are important, but...

  7. The 4 Most Interesting Features in Google Shopping Campaigns

    Here are the most compelling new features Google is rolling out, with some color on how they will benefit retailers going forward. With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the...

  8. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Paid search impression volumes were 1,500 percent higher than historic trends for retailers during the coldest week of the polar vortex (January 19 to 25)," Marin said in its announcement. Brands integrate into the fabric of people's lives, and it...

  9. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    What it found was that overall, sites did not stack up against the study's criteria; the average score amongst 100 web-only retailers was only about 2.8 out of 5. This is especially important for web-only retailers, those businesses that sell...