SEO News

Retailers

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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    Data for this study was collected from 86 U.S.retailers across 14 industries and 72 million customers. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and...

  2. Login With Amazon: What is it and Why Should Online Business Owners Care?

    While this is a promising prospect, and Amazon is quick to point out that retailers such as Zappos and Woot (although both Amazon held) are both enjoying the perks of Login with Amazon, the main question yet to be seen is who will ultimately have...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Also keep in mind that both retailers could be combining more extensions from the above list. Your online reputation can impact virtually every...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.

  6. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  7. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Some retailers, specifically pharmacies, have been benefitting from the sickness that surrounds the wintertime with their clinics and flu shots. Once again, it can be seen that pharmacies and other retailers who offer flu shots aren't making use of...

  8. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Many large web retailers offer affiliate programs. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW, according to SEL: We have a potential launch later this year, maybe a little bit sooner, looking at the quality...