Many brands, particularly retailers and lower-cost brands with high purchase frequencies, often resort to rewards and direct-response incentives for driving Fan membership. Social intelligence company Syncapse set out to answer why people become...
Data for this study was collected from 86 U.S.retailers across 14 industries and 72 million customers. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and...
While this is a promising prospect, and Amazon is quick to point out that retailers such as Zappos and Woot (although both Amazon held) are both enjoying the perks of Login with Amazon, the main question yet to be seen is who will ultimately have...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
The Trusted Stores program allows retailers to display a badge on their site once they meet criteria from Google on areas such as delivery times and customer service, in order to give web users confidence they are a reputable merchant.
Below are two big box home improvement retailers that are capitalizing on some of these extensions. Also keep in mind that both retailers could be combining more extensions from the above list. Your online reputation can impact virtually every...
Savvy retailers add this offer to their title tags to increase CTR. Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of syntax.
Major retailers have the resources to create stunning graphics and beautiful sites, but that doesn't mean they can skip the detail work. Smaller retailers should follow the example of consultative, problem-solving features like the Denim Seeker.
That approach works well for retailers with physical locations, but a small percentage of AdWords advertisers fit that description. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers.
One bit of good news for retailers: CPCs, CTRs, and conversion rates are pretty inline across devices. Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for...
That covers a vast array of different types of business; from HR and insurance through to equipment retailers and back again; everybody can add value and help their customer improve their knowledge about what they do.
While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make.
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels...
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
Some retailers, specifically pharmacies, have been benefitting from the sickness that surrounds the wintertime with their clinics and flu shots. Once again, it can be seen that pharmacies and other retailers who offer flu shots aren't making use of...
Many large web retailers offer affiliate programs. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW, according to SEL: We have a potential launch later this year, maybe a little bit sooner, looking at the quality...
Click-through rates for these targeted units are significantly higher and many retailers now find them crucial for driving their conversions. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as...
