SEO News

Retailers

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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    This is a problem that many retailers face, and it can turn into a costly bidding war where you are fighting for every click, exhausting your budget, and wasting valuable time. The practice of bidding on your own brand terms is a topic that has two...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for...

  5. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  6. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. Even with the glowing reviews for paid search, Shop.org's executive...

  7. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and...

  8. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create...