While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make.
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
A lot of times when it's for smaller retailers who may only have a few hundred products, go in and rewrite the titles and go in and rewrite the descriptions and bring in someone who has SEO expertise to build up that feed.
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
It would seem clear, therefore, that from a traffic perspective, social is driving only a small percentage of visits to retailers. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels...
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
Some retailers, specifically pharmacies, have been benefitting from the sickness that surrounds the wintertime with their clinics and flu shots. Once again, it can be seen that pharmacies and other retailers who offer flu shots aren't making use of...
Many large web retailers offer affiliate programs. It's all still pretty vague at this point, but here's what Cutts said Friday at SXSW, according to SEL: We have a potential launch later this year, maybe a little bit sooner, looking at the quality...
Click-through rates for these targeted units are significantly higher and many retailers now find them crucial for driving their conversions. In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as...
Retailers can easily add these requests to customer receipts while anyone with a website can add a recommendation box which ties directly to the Facebook page. When people on the go search for businesses, they typically need directions to the...
Most retailers have a core set of products that represent a significant percentage of their revenue, and help the brand stand out from the competition. Products are displayed based on keyword level intent signals, however most retailers’ product...
Needless to say, each year in the days leading up to February 14th, the pressure is on for many, retailers and the public alike. In the Google database, there are also quite a few ads over the course of the year for the keyword “valentines day...
The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales...
Some retailers allocated up to 30 percent of their total Google spend on PLAs.percent: The amount by which the impression share of PLAs jumped in Q4 2012 (3.9 percent in September vs.percent in December).
Your website should be the best possible destination to purchase the solution you promote – unless you aren't in the business of direct sales to clients and customers, or there are other factors that play into the dynamic between yourself and...
It’s probably not a blanket answer for everyone, but many retailers are finding performance didn’t meet expectations if they didn’t treat PLAs as biddable media. Questions rattled around: Why should I pay for what used to be free?
Retailers are factoring this into their multi-channel sales – whether it's keyword-level call tracking and resulting optimization in search, or online coupons that can be redeemed in-store, or modeling funding "local search" keywords from store...
Although Forrester states "47 percent of online shoppers agree that social media posts from friends are helpful for discovering new brands, trends and retailers", advertisers still struggle to connect their social efforts to their bottom line.
The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases. The aim is to help retailers boost loyalty and increase shopping cart size and offer redemption rates.
Despite this being their own range of products, search trends saw that people were searching differently – and as a result this brand was losing traffic to the retailers and department stores who stocked their products.
