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Retailer Consumer Buying

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. The retailer reached out to Monetate, which specializes in...

  2. FTC Tightens Online Disclosure Requirements

    If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...

  3. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Twitter users who see retailer Tweets are more likely to make online purchases. The more retailer Tweets people see, the more they visit retail sites and make online purchases. To gauge the effectiveness of your social marketing efforts, you need a...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    This year we are seeing the emergence of another form of display ad that resides further down the funnel, which we are calling the “Digital Endcap” – a display ad for a manufacturer appearing on a retailer’s website.

  5. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...

  6. Extreme Couponing: Searching for the Deals

    The inability to combine one retailer’s coupons with other retailers’ coupons could mean “extreme” couponers may look past their offers, leading to lost sales. You found coupons for a particular product, Life Cereal for example, but you usually...

  7. Back to School: Now That’s What I Call a PPC Strategy!

    If you’re an online retailer, this is an opportunity you can’t afford to miss. Back to school shopping represents the second biggest consumer spending event outside of the holidays. According to a study by Google and OTX, 15 percent of back to...

  8. Is A Lack of Consistent Messaging Hurting your Conversions?

    Let's say you're an online shoe retailer with a broad inventory. Finding ways to improve pay-per-click conversions is essential in any economic climate, but with less money to go around and greater competition for consumer dollars, extracting more...