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Retailer

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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. Using Monetate and leveraging past purchase behavior for...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Here’s a screenshot of autosuggest in action for the retailer, Deb Shops, which would be using the predictive search technology: Donnie Franzen, director of ecommerce for the retailer said SNAP has impacted the company's ROI.

  5. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Thirty-four percent of shoppers made a purchase through retailer branded apps, an increase of 48 percent over 2012. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays...

  6. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  7. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The only retailer that appeared was Rockler.com, a woodworking supply store. The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and...