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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending for luxury...

  2. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  3. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  5. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help to personalize their customers' experiences. Using Monetate and leveraging past purchase behavior for...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Here’s a screenshot of autosuggest in action for the retailer, Deb Shops, which would be using the predictive search technology: Donnie Franzen, director of ecommerce for the retailer said SNAP has impacted the company's ROI.