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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. The membership-based online retailer has done an unbelievable job at creating an army of brand advocates...

  2. Google AdWords Conversion Values Add Multiple Currency Support

    In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies will not have to convert the payment into pounds in order to reconcile additional currencies into...

  3. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton's ad spend far surpassed that of any other brand or retailer in luxury apparel. Handbags was the only category in which luxury brands outspent retailers. Below is a breakdown of the investment in U.S.paid search spending for luxury...

  4. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  5. Google Reveals What New & Expectant Parents Search For

    Shoppers can sort by price and retailer to quickly find products, and they can also easily read customer reviews when they're on the go on Google Shopping. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers...

  6. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  7. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against...