PLA involves targeting user intent with the appropriate product from a retailer's portfolio. When thinking about how to manage an emerging (and growing! product listing ad (PLA) channel, retailers often have a tricky personnel decision to make.
Oftentimes, we'll look at the data feed that a retailer can provide, and it's absolute crap. I think it's up to each retailer to realize that they're in business to make money. The last reason and kind of the overarching theme is that if you don't...
For example, a clothing retailer may determine that a popular search term on their site is “summer dresses,” so create and link to a deeper page from your category page that has a selection of “yellow” or “ v-neck” or whatever types of summer...
The online toy retailer boosted search engine traffic and conversions on product pages that were optimized with search data. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin...
She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create smart audience segments, then how to create ads that truly engage and offer value to those segments – whether you're...
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...
For a retailer with thousands or tens of thousands of products, it would be challenging to manage each of these SKUs individually, especially since many of them would not get enough volume to make an accurate bid.
Of all of these, gifts.com is a seemingly popular retailer who is taking a different approach and utilizing both Google and Bing for their Valentine’s Day advertising with the keyword “valentines day”:
For example, if you're a retailer and somebody searches for your brand, the implication is that if they're static they're looking to browse your website and if they're mobile they're looking to find a store.
To make the case, we’re going to introduce our hero ‘Ann’, the SEO manager for Acme Co.a medium-sized clothing retailer with both a brick-and-mortar and online presence. The practice of SEO is a fairly results oriented business.
If a consumer searched for a large electronics retailer, for example, displaying well-known brand logos could instantly identify nearby locations. Google finally launched phone support for Google+ Local Pages listings verification, something...
The benefits for retailer are listed as: Google have launched a new digital coupon service called Zavers. The coupon enables retailers and manufacturers to reward customers with coupons relevant to their purchases.
This is an excerpt of a search-informed content plan for a computer retailer that includes target keyphrases, content types, destination URLs, anchor text, and promotion: Charles Dickens, A Tale of Two Cities
To take a basic example, a visitor to the DVD page of a retailer’s site is much more valuable than a visitor to that retailer's career page. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much...
It has been a very interesting year for the well-known retailer JCPenney. 2012 has been quite the year with many events that shaped it. These events ranged from the death of the legendary singer Whitney Houston, Facebook's IPO, the London Olympics...
The most popular keywords for each retailer in November of 2012 varies in many ways including CPC, volume, traffic percentage, and number of results. Top Keyword Percentages by Retailer, November 2012
For Passbook and all other local shopping apps like Shopkick, there's a sequence of product innovation, consumer usage, and retailer adoption (usually in that order). As the holiday shopping season kicks off with record Black Friday and Cyber...
Every retailer must incorporate these ads as a part of their AdWords strategy. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild.
In the case of the targeted marketing service described above, those activities can be, e.g.transaction line items representing purchases of products at a retailer. Google has acquired retail coupon marketing platform Incentive Targeting for an...
